Today’s marketing tips are about finding new categories to place your books in if the current ones aren’t working for you.
1. Go to Amazon.com and type Kindle store into the search box.
Click on the Kindle Ebook tab under the search bar.
Click on the genre for your book (for example Romance) and look at the sub categories.
Click on a sub genre for your book (for example Contemporary).
Underneath are sections to refine by. If you choose one from the top and one from the bottom section, or two from a section, it will tell you along the top how many books are in this category. The lower the number, the less books there are in that category to compete with. For example in Contemporary Romance, with sub categories Wealthy and Beaches, there are 898 other books. If your chosen category for your book was Contemporary Romance, you could use the keywords, Wealthy and Beaches for a romantic book about an exotic wedding on a beach with gorgeous men. Alternatively, for the same book, Wealthy and Wedding as keywords would result in 1,450 competing titles.
Try lots of combinations and see which are the best selection of keywords for your work.
If you chose Cowboys and Amnesia in this genre, you would only have 38 competing titles! Remember you need a strong main category or no one will find you anyway, unless you are well promoted or well known. Don’t pick random categories, as they must fit within the context of your book.
2. Pick your two book categories very carefully, but if they don’t work, change them!
3. You have up to seven optional extra keywords. These keywords can be more than one word. For a book about Book marketing, you could use: Books on marketing, Marketing & Promotion, Making more sales, PR & sales, How to sell books, Books on marketing, Publishing success. These would be one keyword each. Check out possible combinations first and see how many competing titles there are.
I’ve just changed all of the categories for my own books, so I’ll let you know how I get on in the coming months.
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Thanks, Lizzie! <3 Sharing…
Thanks Bette. 🌟
Very helpful. I always knew this was important, but never knew how to search it. Thanks for the instructions!
You’re so welcome! Thanks for stopping by and taking the time to leave a comment:)
Thank you, Lizzie. You are always full of wonderful ideas and suggestions.
Thank you for the compliment!
Reblogged this on Chris The Story Reading Ape's Blog and commented:
Great marketing tip from Lizzie 👍😃
Thanks for the wonderful reblog!
Thank YOU for making the great post, Lizzie 👍😃
😀🌟
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Thanks for clearing the cobwebs, which made no sense to me. I would try these tips. 🙂
Glad to help. 🙂
A very helpful post, Lizzie. I have a couple indie titles that could benefit from playing around with these suggestions. Thanks for sharing!
You’re welcome Mae!
Reblogged this on Kim's Author Support Blog.
Thanks for the fabulous reblog Kim!
The categories on Amazon have always confused me. Hopefully, I can now make sense of them!
Glad to be of help:)
Reblogged this on anita dawes and jaye marie.
Thanks for the wonderful reblog.