Believe in yourself. Be you.

believe in yourself

I love this photo. It can be easy to doubt yourself as a writer, but learning to believe in yourself and be who you are, can help tremendously. Here are a few ideas to bring inner confidence.

Do something that you love.

If you can find small pockets of time during the week to do something that you love, this will bring more confidence, as you will feel happier on the inside.

 

Stop procrastinating.

Don’t keep putting off getting things done. Task left unfinished will just drag your mood down.

 

Put on a happy face.

Research has shown that smiling makes us feel happier, even if we don’t fully commit to it. Try smiling a few times during the day when you wouldn’t normally and see if it lifts your mood.

 

Celebrate your achievements.

Pat yourself on the back for even the smallest achievement. If you did something well, feel proud of what you have done.

 

Be kind to others.

This is something that makes everyone feel good. Kindness to others is not something everyone can achieve.

 

Getting active.

Moving your muscles every so often increases oxygen flow to the body and helps your mind to focus. You won’t have time to doubt yourself when you are on the move.

 

Throw away any negative thoughts.

You don’t need them. Bin them!

 

Be you ūüôā¬†

Relaxing view

 

Monday marketing. #3QuickTips

Working together.

Finding Gina. Twitter Ad 10

A powerful marketing tool is YOU! You are the best voice for your writing, but working together with other authors can help ease the pressures of constant marketing and it can also be great fun! Here are 3 top tips to help raise your book’s influence.

1. Share the work load: Work on joint promotions. Assign different jobs to each author in a clear and concise manor, explaining in full how you will all benefit from each task.

2. Combine talents: Think about finding other authors who bring something different into the mix. One may have a great Facebook page, one a fantastic Twitter following, one may have contacts in the press and another might have a key relationship with wonderful book bloggers.

3. Participation: Don’t just sit back and let others in the group do all the work. Contribute and network. Many best selling authors run promotions together and they often work in the same market, not opposing ones. Although they are trying to attract the similar readers, they are helping to broaden their market by having a further reach.

Monday marketing. #3QuickTips

Here are today’s 3 quick marketing tips for authors.

 

Babe Driven Twitter Ad

 

Most authors struggle to find high numbers of reviews for their work, but things always seemed a little easier to me when you can gift a book to a reviewer in America, but this is not yet available in the UK via Amazon. This is what I’ve discovered about gifting books:

1. When you gift someone a book, they might not download it. They can use the price of the book to buy something else.

2. Most authors drop the price of their book before gifting it, so that the gifting process costs them less.

3. You can’t gift a book during a freebie run. There would be no point anyway, as the reviewer could download it for nothing as long as you had the book free in every country. Free book promotions are often planned months ahead so you would have to plan both events together.

 

Guest post by E. Rachel Hardcastle.

I have started inviting guest posts to my blog and it’s my pleasure to introduce you to author E. Rachel Hardcastle. Here she shares details of her latest work and I hope that if you live nearby, that you manage to visit her book signing event to find out more about her writing.

MEET THE AUTHOR!(1)

Book Signing Event with Bradford Author E. Rachael Hardcastle.

Date – July 1st 2017

Time – 1100-1430 hours

Location ‚Äď Wrose Library, Wrose Road, Shipley, West Yorkshire, UK, BD181HX

 

In November 2016, local Bradford author E. Rachael Hardcastle visited Low Ash Primary School in Wrose, Shipley to deliver a creative writing workshop to their Year 6 pupils. At no charge to the school, E. Rachael Hardcastle ran several hours of idea-generating activities tailored to their topic of study, which resulted in the children writing short stories of their own.

Later that month having received and compiled the children’s finished work, two independently published books titled ‘Children of War’ were published and delivered for the school’s library, creating over 50 young authors in less than eight weeks.

At the end of January 2017, E. Rachael Hardcastle returned to the school with further copies of ‘Children Of War’ for the children to take home. It wasn’t long before their story was picked up by a local television station, Made In Leeds, who interviewed E. Rachael Hardcastle and the children on The Lowdown Leeds show in February 2017.

To meet her local readers and aspiring writers, E. Rachael Hardcastle recently contacted Wrose Library, Wrose, Shipley to arrange a book signing event. She hopes to encourage the community to visit the library more often and to meet the hard-working volunteers there.

The event will take place on July 1st 2017 between 1100-1430 hours to celebrate both Wrose Carnival and Bradford Literary Festival. E. Rachael Hardcastle will be taking along copies of her brand new high fantasy release ‘Finding Pandora’ and her post-apocalyptic novel ‘Aeon Infinitum: Run For Your Life’ to personalise and sign for her guests.

Entry to this events will be free of charge. For more information about E. Rachael Hardcastle, her books and her workshops, please visit www.erachaelhardcastle.com.

Social Media:

www.facebook.com/ERHInspired

www.twitter.com/ERHardcastle

Library Website:

www.wroseparishcouncil.gov.uk/wrose-library.html

Author Branding

Branding

I’ve been reading quite a bit about author branding lately and the topic really fascinates me. I have run my own businesses for years, which is why my romance novels are focused around entrepreneurs,¬†but¬†I remember back to my first business logo and how awful it was! I was 17 and my first business was called Juniper Berry. The logo was quite unimaginative with a tree in a brown square box with¬†some text underneath.

When I invented my first product, I was attending The School of Communication Arts in London and had begun to learn about product design and branding. We were set tasks to design new branding and packaging for some big companies as a project and the results were anything from funny shaped boxes to business cards made from a jigsaw! It did make me realise how important the identity is to a product and as authors, our books are our product and we are brand ambassadors.

When someone looks for your book or product, can they easily identify that they are from you? Can they read the label clearly, even from a phone screen or iPad? Does your branding follow through across all of your novels, or does it confuse your readers? This might sound obvious, but when you look at a selection of work from some authors, its not always easy to see which ones belong together.

I often identify my favourite author’s books online by their book covers. I know their style and expect their latest covers, merchandise or social media to be uniform. My books are all romances about various businesses and their quirky owners, but they are still very different. One is a sizzling beach read, one a romantic mystery novel and one is full of magic. Here are my covers:

 

Even though they are different, I always use similar colour palettes and type faces. My author picture and social media branding is the same on all platforms:

I understand that it might seem strange to think of writing books as a business, but we are making a product that we really hope others will love and packaging it in a way that appeals to those people is vitally important.

I’m in the process of designing bookmarks and have asked some of my readers what they would like to see on them. Most would like the cover design work followed through, as they enjoy bookmarks that match the books they are currently reading. Again, this is all branding and a wonderful way to connect with our amazing¬†readers. I’ll let you see the finished design when they are done, but I will be listening to my readers and carrying through my brand design.