I’ve often heard the phrase ‘sell the problem you solve, not the product.’ As an author and someone who makes retail and wholesale products, it has always made complete sense to me. When I invented my first product, Runaway Spray, I quickly learnt that the way to tell people about it was to exhibit how it worked and what the benefits were. Luckily, as it is a ‘ladder’ stop spray for hosiery, the problem it solves and how quick it works are pretty easy to demonstrate. The same can be true of most products if you think about it.
With my books, I love to write romance novels, and spending so much time on the manuscript means I need to get my marketing right. People can get pretty fed up of being bombarded with sales pitches, but if I stick to my theme, which is love, family and friendship, then I still have a pretty broad spectrum to work within.
My first book tweets began like this: It doesn’t show anything romantic or sexy, so why should someone who likes romance reads click the link?
My more successful ones are like this: They show passion, romance, travel and friendship, without shouting ‘BUY MY BOOK!’
Marketing is constantly changing and I’m learning more about it every day. If you have fantastic ways to entice a reader to your genre without blatant sales pitches, please share them with us all here! Many thanks in advance:)
Hello everyone. Today’s Monday Marketing and #3QuickTips is about Instagram. I have just discovered some hidden features that might be helpful to you all too, so I thought I’d show them here!
1. You can share your pictures everywhere, not just the limited places offered on most accounts. Instagram has a number of built-in options to help you share your posts with a wider audience. On the final share screen, tap the grey slider next to the social media icons below and it will connect to your other social media accounts and seamlessly send out your posts there too.
2. You can keep your original photos once they’ve been cropped. When Instagram posts a photo, it crops it. This is partly to stop others using your full resolution images. If you go to the top right hand button on your profile page, this sends you to your settings screen. Scroll down as before and slide tab to save original photos after posting, to ensure Instagram saves your original file on your phone as well.
3. You can bookmark photos in collections to save for later. No one else can see the posts you have saved, but these can be useful for reference. To save any photo or video, tap once on the nearby bookmark icon. This is found in the bottom right hand corner below photo posts, as shown in this picture of a delicious ice-cream. The icon looks like the tail end of a ribbon. Press and hold the icon to put the photo into a specific collection. To see your curated content, just pop to your profile page and tap the bookmark icon to open.
Click here to jump into some great Summer reads:)
I’m currently working on the first draft of my new novel, which is about two women who are both completely misunderstood by their families. It’s great fun to write, but I as I have now signed a publishing deal, which could possibly include a sequel to the book they are publishing, I need to make my workflow easier.
I’m not very good at writing lists, as I often forget where they are. This is what should be on my list during the time my publisher is editing my upcoming novel.
Marketing schedule for new book.
Complete 20,000 words for current manuscript.
Edit/proof current work.
Cover design ideas.
Keep up with social media commitments, including hosting #CreativeBizHour on Twitter.
Start sequel for soon to be published book.
Write 2 blog posts a week.
Obviously this includes family commitments and household chores. But by this time I’m scared of my list and have hidden it somewhere I will never look again. A good idea today seemed to be under the dog’s bed!
As with most jobs, we all have to multi-task and the kitchen timer on my writing desk does beep and tell me to get on with it, but as a bit of a dreamer (which helps with my job), it means better planning needs to creep into my day and the usual ‘make it up as I go along’ vibe might have to take a back seat for a while.
I’ll let you know how I get on:)
Happy Monday everyone!
My latest marketing tips are from an author marketing meeting I went to a few weeks ago. They are based around free giveaways. I have been looking in to ways to promote my new romance novel, which is out early next year and this seemed like great advice. Let me know what you think.
1. If you are doing a free giveaway for your book, don’t give away your book! This sounds strange, but it does make sense. By doing a giveaway, you are trying to encourage readers to enjoy your work and buy your books. If you give the book away, you negate the possibility of the winners downloading/purchasing your work because they actually want to read it, not because they have been given it and might read it at a later date. A good way around this, would be to gift items related to your book genre and maybe a few chapters of your novel to tell them about the story. If they enjoy your style of writing, they might become a lifelong fan.
2. If you are giving away your book, this can work best if it is part of a series. You gift the first book in the series, then the reader may buy other books in the series if they love the characters and style.
3. If you are running a giveaway, it can work to get together with other authors and make one huge giveaway. This way your promotion would be shouted out across the social media platforms of the combined authors and gain more exposure for your work.
Your vibe attracts your tribe. This made me smile. I think my tribe would be full of slightly zany creatives, or people who enjoy creativity and unusual books!
The vibe you give off and the person that you are, attracts like minded people. You can often tell what a person is like by those around them. Surround yourself with people who will lift you up and enjoy your individuality. Most of my family and friends think I’m a bit eccentric, but they encourage me anyway. Thank goodness for that!
This week I’m going to tell you about visibility and loading times for a WordPress website. Most of my Monday Marketing tips are ones I’ve discovered on my journey as an author, but I have been in the retail and wholesale business for over 20 years and studied design, marketing and advertising at college and university, so the #3QuickTips may be helpful to other businesses too.
1. Some wordpress themes contain code that slows them down. Some of the content you add can also slow the site down. By visiting a site called GTMetrix.com and typing in your site address, you will be shown a report on how well your site is loading for users. Ideally you want an A or B rating.
2. You will be shown Page speed, YSlow, Timeline and History tabs. Click on these to be shown elements of your site and how they preform. Here you can check if the theme of your site is slowing it down. If the theme is causing problems, then you might want to think about changing the theme.
3. Creating fresh content for your blog or website is a great way to make it load quicker. If text is copied from the internet, it can have hidden links and code inside from the originator which shows search engines that it’s not new and should be ignored.
I have some great news to share with you all. I have just signed my first book contract! I am thrilled to join the team at Crooked Cat Publishers and can’t wait to see my latest book, Ninja School Mum, in print in early 2018.
I am very lucky to have been offered other book contracts over the years, from wonderful publishers, but this is the right one for me. As soon as I have more news about the exact date of my new book release, I will let you all know. Thank you for your continuing support of my writing journey and for popping by, as it’s very much appreciated. Writing can be an isolating process, but with all of the fabulous authors and readers I have met since I wrote my first book, Babe Driven, it feels like there is such a wealth of support out there. #Total #Stars
Pinterest can be a great tool for authors. Here are 3 quick tips for making the most of your Pinterest page as a writer.
1. Create new boards with #keywords in the title. This makes them easier for others to discover and helps boost your rankings. You can also use keywords in your pin descriptions. For example, the pin above would be in Books by author Lizzie Chantree, with the descriptive keywords, BeachReads, Babe Driven, Love’s Child, Finding Gina.
2. Post original content. Write your own content, or search the web for interesting quotes, photos, or book writing related news.
3. Add a Pinterest widget to your blog or website. This means that every time you write an article, the widget will take the most interesting pieces and form pins for you to easily add to your Pinterest page.
Don’t call it a dream. Call it a plan.
Make your dreams a reality. Research your market, build your brand, launch your initiative.