Happy new week everyone. Today’s post is about how you can help yourself with your marketing approach. When I published my first book, I didn’t know where to go to for help with marketing and I felt quite isolated. I then joined a book group called RRBC and also some Facebook groups and found that there is a lot of help out there. Here are my three top tips for marketing that have worked for me.
- Shout out about other people’s work on social media, but always remember to tag them in on it by adding their Facebook page name or Twitter bio name with the @ symbol in front. This disappears on Facebook once you type the name, but it tags the person you are talking about. More often than not, people will see that you are trying to help promote their work and do the same for you if they can. This is all about helping each other. It doesn’t mean spend all day tweeting or posting about other people’s work, but a few choice posts will make others see that you are willing to help them. They might check out your work, tweet about it, or share it on their Facebook timeline.
- Join groups on Facebook. You will often find people who have similar interests to you here, and if you are a writer, most groups about books will be full of other authors and readers of different genres. Just type something like romance readers book group etc in the search bar and ask to join. I have a book group and FB have just dropped 60 of my members without my knowledge, because they weren’t active, even though they may have enjoyed reading the posts. This seems to be a new thing, so if you want to stay in a group, be sure to post in it every now and them or join the group discussions. My book group is full of marketing tips for writers and book suggestions for readers. Lizzie’s Book Group. Feel free to join if you want to.
- Have bookmarks or business cards made up – not just with your business details, but make them interesting! You can put quotes, photos and anything that will make other people pick them up. Leave them in coffee shops, on notice boards and in shop windows. These are often free or cost as little as 50p per week to post.
Today is very exciting as I’m featured in the beautifully glossy and very informative Writers’ Forum Magazine! Author and regular contributor to the magazine Paula Williams interviewed me for her blog and column and I was thrilled to have been asked.
If you haven’t come across this magazine before, it’s packed full of advice for writers and has news, competitions and workshops to get involved in.
Happy 2019 everyone. Here are my marketing tips for today. This post is about setting new goals for yourself. Promotion and marketing can seem so daunting, but putting pressure on yourself to write and find new readers can cause extra stress, so these tips might prevent that from happening.
- Set yourself small and achievable goals to help make marketing seem less of an uphill struggle. Give yourself tasks like: Add 50 Twitter followers in a week. Build and promote your Facebook fanbase by getting 20 more likes in a week. Obviously scale this to how active your accounts already are. You might think adding 1,000 followers is achievable, so give yourself realistic targets.
- Set up tweets about your book/writing twice a day. Make them different and interesting.
- Submit your book to at least three blogs, magazines, review sites per week.
Challenging ourselves with small goals helps us to stay focussed and when we meet those targets, we feel good about it and want to try harder. If we have too many things to do on our lists, we can feel overwhelmed and then nothing gets done at all. Stick with what works and discard anything that doesn’t’t bring the results you are aiming for. Just add a different topic to the top of the list. Have a great week. From Lizzie.
For tips about repetition in marketing click here.
Hello everyone. I hope you had a relaxing weekend. For my Monday Marketing post today, I thought I’d offer some tips on something that can really save time for other bloggers and website owners who might be promoting your work, and hopefully improve SEO rankings on blog posts and website articles.
I found out years ago about the importance of naming your photos. I have blogged about this many times but it still happens a lot and it’s a simple thing to change. When people send me photos to appear on my blog, or social media feeds, they sometimes send them titled image001 image201 Book cover 4, picture in Spain etc! When Google search for content, they are always looking for something original, not only should you add your own content to posts to make them stand out and fly up the rankings, but the titles that you give your photos are so important. Not only do they register as the name of the photo and not another image001 or book cover 4, but they stand as an original image that you have given a name to. For example, I have called this photo, Lizzie Chantree author photo:
This means that if I send this picture to someone to use on their website, they don’t have to spend hours trawling through photos to try and find the one I have sent them that they saved to their blog posts file, or other author files ages ago. They can simply search for photos with my name and all of the picture I have sent them will appear. If I am searching for a book cover an author has sent me earlier in the month that I have saved to an author file, I can easily spot the book’s name, but there might be over 100 book covers 1,2,3,4,5,6 etc. Simply naming your photos when you save them to your computer saves bloggers, website owners and anyone sharing your work a lot of time and energy and it also helps Google to recognise it. This means that they might be more likely to keep photos that aren’t clogging up their computers and confusing them with the same names and perhaps when they are uploading someone else’s photos to a blog post, they might think of you again as you are so easy to work with and provided professional content, that they can simply search for and find. Have an amazing week everyone!
Hello everyone. I hope you had an amazing weekend. On Friday, and over the weekend, my publisher did a free book sale with lots of their authors. I was lucky enough for the two books I had in the sale, Ninja School Mum and If you love me, I’m yours, to both rise to #1 on Amazon.co.uk and Amazon.com in multiple categories on the first day of the sale. Ninja School Mum is now #11 on the bestsellers lists in paid sales and IYLMIY is in the top #42. I decided to go all out and try some new ideas for the sale, so here’s what I did for the sale:
- I redesigned all of my social media headers. This was time consuming, but across all of my platforms the theme matched. As it’s nearly Christmas, I made them festive. Whichever page you looked at for my social media, you would have seen a complimentary design. I offer a design service for anyone who doesn’t know how to make social media headers or graphics and ads, but you can make free designs on places like Visme or Canva
- I made myself a slogan. I chose, ‘A gift for you!‘ This told my readers that I had something for them, to say thanks for being such wonderful readers. It also fit perfectly with my Christmas theme.
- I made Twitter, Facebook, Instagram, Pinterest, blog posts. These all matched my social media headers. I made several, so that I didn’t spam my timeline with the same content over the three day sale.
Facebook and Twitter timeline graphics:
Hello everyone. I’ve been busy editing a manuscript whilst attempting to begin a new romance novel for #NaNoWriMo (National Novel Writing Month), 2018. So far I’ve managed about 7,300 words, but I’m not pressuring myself with the daily writing targets, as I’m multi-tasking. I really enjoy seeing how everyone is getting on with either joining in online, but with other writing projects, or sharing their word counts on social media and writing group forums.
It is sad when anyone posts that they can’t keep up or are not reaching their own daily word goals, as the fun of the writing challenge for me, is not about reaching the winners 50,000 word total, but in getting something new well underway, be it with a few thousand words or a full manuscript. I have seen people join in with word sprints, where they all sit in their own offices or homes at the same time and see how much they can all write in the same time frame. Also there are groups forming in cafes and libraries all over the country to have write ins, and friendships are forming over mutual support of a new plot line and character ideas. The writing community is full of wonderful people who are so generous with their time, that it really is the best job in the world for me. Happy writing everyone!
Hello everyone. Both of my latest books, Ninja School Mum and If you love me, I’m yours, and also my very first book, Babe Driven, are all 99p/99c for three days!
If you love romance reads that are full of sizzling storylines, girly gossip, beautiful locations and some seriously sexy men, then grab some new reads today!
Ninja School Mum
If you love me, I’m yours
Hello everyone. It’s been a tricky time lately to find time to update my blog or get much writing done. We are still trying to find out more about our daughter’s allergies and it’s not an easy mountain to climb. I’ve been trying to fit in work commitments with family time and doctors visits. We have had more allergy test results back, but are now even more confused as we have yet to see the specialist for a better understanding of what those results mean. Basically it came back with 19 out of 22 allergens as positive and thats just from the ones we tested for most recently.
I’m trying to decide wether to give NaNoWriMo another try this year too. I attempted it last year, but I had a book launch coming up and a new manuscript to complete, so beginning again was tricky. This year, I’ve just finished a new book and while it’s in edits, I’m already thinking of my new characters and how much I want to get their story onto paper. Although the National novel writing month can be stressful, it also gives you an extra push to get those words written down.
I think I’ll probably give it a try. How about you? What writing projects are you trying to find time to finish before the end of the year?
I hope you have all had a great weekend. I read an interesting article on Saturday about finding insights from inspirational quotes. It was explaining how we can look at the words used in popular quotes and to try and work out what is so powerful about them. Why do they make an impact and what do they mean to us?
We can turn this around and ask the same question of our own writing. Do our words convey the message we want them to? Are our readers going to feel an emotional attachment to our stories from what we have written? It’s a top tip when sitting back and reconsidering everything during the editing stage. Are you making the impression you want to? If not, what can you do to really make your story work?
If you love me, I’m yours. A romantic comedy by Lizzie Chantree.