Monday Marketing.

Lizzie Chantree Monday Marketing2

Happy new week everyone. Today’s post is about how you can help yourself with your marketing approach. When I published my first book, I didn’t know where to go to for help with marketing and I felt quite isolated. I then joined a book group called RRBC and also some Facebook groups and found that there is a lot of help out there. Here are my three top tips for marketing that have worked for me.

  1. Shout out about other people’s work on social media, but always remember to tag them in on it by adding their Facebook page name or Twitter bio name with the @ symbol in front. This disappears on Facebook once you type the name, but it tags the person you are talking about. More often than not, people will see that you are trying to help promote their work and do the same for you if they can. This is all about helping each other. It doesn’t mean spend all day tweeting or posting about other people’s work, but a few choice posts will make others see that you are willing to help them. They might check out your work, tweet about it, or share it on their Facebook timeline.
  2. Join groups on Facebook. You will often find people who have similar interests to you here, and if you are a writer, most groups about books will be full of other authors and readers of different genres. Just type something like romance readers book group etc in the search bar and ask to join. I have a book group and FB have just dropped 60 of my members without my knowledge, because they weren’t active, even though they may have enjoyed reading the posts. This seems to be a new thing, so if you want to stay in a group, be sure to post in it every now and them or join the group discussions. My book group is full of marketing tips for writers and book suggestions for readers. Lizzie’s Book Group. Feel free to join if you want to.
  3. Have bookmarks or business cards made up – not just with your business details, but make them interesting! You can put quotes, photos and anything that will make other people pick them up. Leave them in coffee shops, on notice boards and in shop windows. These are often free or cost as little as 50p per week to post.

Monday Marketing. 3 Quick tips.

Hello everyone. I hope you had an amazing weekend. On Friday, and over the weekend, my publisher did a free book sale with lots of their authors. I was lucky enough for the two books I had in the sale, Ninja School Mum and If you love me, I’m yours, to both rise to #1 on Amazon.co.uk and Amazon.com in multiple categories on the first day of the sale. Ninja School Mum is now #11 on the bestsellers lists in paid sales and IYLMIY is in the top #42. I decided to go all out and try some new ideas for the sale, so here’s what I did for the sale:

  1. I redesigned all of my social media headers. This was time consuming, but across all of my platforms the theme matched. As it’s nearly Christmas, I made them festive. Whichever page you looked at for my social media, you would have seen a complimentary design. I offer a design service for anyone who doesn’t know how to make social media headers or graphics and ads, but you can make free designs on places like Visme or Canva
  2. I made myself a slogan. I chose, ‘A gift for you!‘ This told my readers that I had something for them, to say thanks for being such wonderful readers. It also fit perfectly with my Christmas theme.
  3. I made Twitter, Facebook, Instagram, Pinterest, blog posts. These all matched my social media headers. I made several, so that I didn’t spam my timeline with the same content over the three day sale.

 

Twitter header:

Twitter book header Lizzie Chantree.png

Facebook header:

Facebok Free book header. Lizzie Chantree.png

Facebook and Twitter timeline graphics:

Instagram post:

Instagram free book meme by Lizzie Chantree.png