Getting messy.

After looking at options available on the internet and not finding what I needed, I decided that I would make my own tablecloths for the book launch of my latest book, If you love me, I’m yours. As the book is about a family of eccentric artists, I wanted an art and love theme. I thought that it would be nice for my guests to be able to create their own are during the launch.

My solution was to grab some old colouring in books my children have grown out of and to get messy! The results are something I’m really pleased with. Firstly, I placed the colouring pages face down on a round table, then tuck them together with Sellotape and a glue stick. Next I turned them over and trimmed the edges freehand. I did the same with the inner edge. Next I lifted it all up and placed it onto a pink tablecloth that matches my book cover colour. Voila! It cost me £1 for the plastic tablecloth.

Once again I will be having gift bags with my bookmarks and some sweets inside. This will create the centrepiece of the table. I will also add small silver pots with mini felt tip pens beside each bag, so that everyone can create a masterpiece! Let me know what you think.

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Hosting a book launch.

Hello everyone. This is day three of my book launch tour and the latest visit is the blog of my friend and author Suzanne Burke. To check out her post, click here.

I thought i’d also share with you some of the things I post in my tour Facebook group, which you are all welcome to join.

For my paperback launch I have made swag bags for the guests.

As my book has a Ninja theme and is set in a school playground, my launch is in a school library. People have said the swag bags look really expensive, but they aren’t, they just take time to make. I will then use the bags as centrepieces for the tables and for guests to take home. They are a great way to let the guests at my launch know more about my book.
 
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I bought 100 white sandwich bags from a wholesaler. £7.00
I used design software and put 10 book covers on an A4 page. I printed 5 on my home computer. I then cut them out and stuck them to the front of the bags.
I bought big napkins in a bright orange colour, as they reflect my book cover. £3.50 for 125, so I have spare for the centre of tables. 
In each bag I put a bag of fizzy candy mini chocolate oranges. I chose these as they fill the bags up and match the colour of my book cover. This was my biggest expense. £0.50-£0.99 per bag.
I then set up an A4 page with small book quotes about writing. I added 100 to 1 page and printed it out.
I bought packs of small lined writing pads from a shop. £1 for a pack of 5 pads.
I stuck the book quotes to the front.
I bought a pack of 50 ballpoint pens for £2
I added my book postcards with book details and buy links to the bag.
£1.20-£1.45 per bag.
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Book launch tips.

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Happy new week everyone! Today’s Monday Marketing is about book launches. I’m currently working on my own new book launch for Ninja School Mum and thought i’d share some of the tips i’d learnt with you.

1.  Set up a blog tour team three months before your launch date. This is a great way to find people who want to support your launch and keeps them updated on the progress of your plans.

2.  Set up a document with all of the information you will need to send to the launch team. This should include blog posts, Q&A’s, promo information, book cover art, book blurb, author photo etc. Make the document easily accessible, so that the tour hosts can grab the details they need, with minimal fuss or extra work.

3.  Create a page on your blog about the blogs/websites of your tour hosts. Make a page for them on your website and add their site links. This is a great way to say thank you and to let others know about their blogs/websites.

 

If you would like to check out or join my tour team, the link is here:

Ninja School Mum Tour Team.