SEO and time saving tips for authors.

Hello everyone. I hope you had a relaxing weekend. For my Monday Marketing post today, I thought I’d offer some tips on something that can really save time for other bloggers and website owners who might be promoting your work, and hopefully improve SEO rankings on blog posts and website articles.

I found out years ago about the importance of naming your photos. I have blogged about this many times but it still happens a lot and it’s a simple thing to change. When people send me photos to appear on my blog, or social media feeds, they sometimes send them titled image001 image201 Book cover 4, picture in Spain etc! When Google search for content, they are always looking for something original, not only should you add your own content to posts to make them stand out and fly up the rankings, but the titles that you give your photos are so important. Not only do they register as the name of the photo and not another image001 or book cover 4, but they stand as an original image that you have given a name to. For example, I have called this photo, Lizzie Chantree author photo:

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This means that if I send this picture to someone to use on their website, they don’t have to spend hours trawling through photos to try and find the one I have sent them that they saved to their blog posts file, or other author files ages ago. They can simply search for photos with my name and all of the picture I have sent them will appear. If I am searching for a book cover an author has sent me earlier in the month that I have saved to an author file, I can easily spot the book’s name, but there might be over 100 book covers 1,2,3,4,5,6 etc. Simply naming your photos when you save them to your computer saves bloggers, website owners and anyone sharing your work a lot of time and energy and it also helps Google to recognise it. This means that they might be more likely to keep photos that aren’t clogging up their computers and confusing them with the same names and perhaps when they are uploading someone else’s photos to a blog post, they might think of you again as you are so easy to work with and provided professional content, that they can simply search for and find. Have an amazing week everyone!

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Piling on the pressure.

Computer. Do more

Instead of my regular marketing post on Mondays, I thought i’d mix things up a bit. The reason is because I have been looking into website analytics and Google doesn’t like content that appears anywhere else on your site. This can be a title, like my Monday posts about marketing, or it can be a an overused photo, or a tag that you use to often. This means that although this isn’t my usual format, it’s still a post that might help you with your blogs, or websites, but presented in a different way!

I’ve been working towards finishing the promotional material for my blog tour for Ninja School Mum and each day I feel like I need to do more. I still have the author Q&A’s to write, the fun facts, the Twitter ads to design and now I have signed up for #NaNoWriMo without a plan at all, even though it starts today! My thoughts were that if I am about to publish a new novel and have an idea for the second book in the series, then I need to get on and write the sequel. If I write a few words a day, the community of writers that take part in this month long writing challenge, are working alongside me with their own novels to inspire me to do more every day.

I will post about my progress on my blog, which in turn refreshes the content and keeps everyone up to date on how the new novel and book tour are progressing. I know we all put pressure on ourselves to cram more into our days and this can sometimes seem impossible, but I am imagining myself having a well earned rest a while after launch date, preferably on a hot beach surrounded by piles of good books to read. I can dream… πŸ™‚