Monday Marketing. 3 quick tips.

Happy new week everyone. Today’s 3 quick marketing tips are about pinned tweets. I have written about this before, but it’s easy to forget how important they are. It might look good for your Twitter account to have hundreds of retweets of it’s pinned tweet, but if someone has already retweeted it, they can’t do it again. This means they have to search through your Twitter feed to RT your work.

Creativity blossoming meme by Lizzie Chantree.png

  1. Update your pinned tweet often. Even if you do it once a week, or every few days, it gives visitors something new to RT without searching your timeline.
  2. If you are using a daily hashtag, for example, #tuesnews or #MondayMotivation pin it to your profile for that day only. Check out the daily trending hashtags and add one to your pinned tweet that day. I regularly look at trending hashtags and make a tweet with it in. It’s great for networking and helps spread the word about your business or product.
  3. Regularly check out the pinned tweets of your followers and RT them. In return, some will do the same in support of your work. Having a pinned tweet shows the most current information about you. If it is years old, it is confusing to visitors and the information might be out of date.

Check out my Twitter timeline here to see my latest pinned tweet to get some idea of how it works.

Pinned Tweets.

Happy new week! After the fun and excitement of my first book launch and solo blog tour, I am now getting back to sharing marketing and writing news each week. I will share things I’ve learnt on my journey so far with my latest book, Ninja School Mum.

NSM tweets

 

This week’s post is about Twitter and pinned posts. I really enjoy interacting with people on Twitter, but unless you are actually chatting and networking there, it’s probably a bit of a waste of your time. I have noticed lately that a lot of people leave a pinned tweet for a long time. A pinned tweet, is the first tweet you see when you open someone else’s page on Twitter. There is an option to ‘pin’ any of your own original tweets to the top of your profile page.

Many think that if you leave this pinned tweet, then it collects retweets and the numbers of RT’s look good if they are high. The problem with this, is that if someone like me, (who often visits the pages of my Twitter followers and likes to Rt their work), has to scroll through lots of tweets to find one about their work, I give up and move on. I can RT the pinned tweet, but if I have already done this, I can’t do it again. This is such a wasted opportunity. I always update my pinned tweet at least once a week, but often every few days or hours. That way, anyone visiting my Twitter page has fresh content at the top of my page, that they don’t have to page down or waste their time looking for. Everyone has busy schedules and this saves them time and makes the opportunity of a new RT more possible for me.

Check out some Twitter feeds you know and see if you agree.

 

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