Happy new week everyone. Today’s 3 quick marketing tips are about pinned tweets. I have written about this before, but it’s easy to forget how important they are. It might look good for your Twitter account to have hundreds of retweets of it’s pinned tweet, but if someone has already retweeted it, they can’t do it again. This means they have to search through your Twitter feed to RT your work.
- Update your pinned tweet often. Even if you do it once a week, or every few days, it gives visitors something new to RT without searching your timeline.
- If you are using a daily hashtag, for example, #tuesnews or #MondayMotivation pin it to your profile for that day only. Check out the daily trending hashtags and add one to your pinned tweet that day. I regularly look at trending hashtags and make a tweet with it in. It’s great for networking and helps spread the word about your business or product.
- Regularly check out the pinned tweets of your followers and RT them. In return, some will do the same in support of your work. Having a pinned tweet shows the most current information about you. If it is years old, it is confusing to visitors and the information might be out of date.
Check out my Twitter timeline here to see my latest pinned tweet to get some idea of how it works.