Monday Marketing. 3 Quick tips.

Hello everyone. I hope you had an amazing weekend. On Friday, and over the weekend, my publisher did a free book sale with lots of their authors. I was lucky enough for the two books I had in the sale, Ninja School Mum and If you love me, I’m yours, to both rise to #1 on Amazon.co.uk and Amazon.com in multiple categories on the first day of the sale. Ninja School Mum is now #11 on the bestsellers lists in paid sales and IYLMIY is in the top #42. I decided to go all out and try some new ideas for the sale, so here’s what I did for the sale:

  1. I redesigned all of my social media headers. This was time consuming, but across all of my platforms the theme matched. As it’s nearly Christmas, I made them festive. Whichever page you looked at for my social media, you would have seen a complimentary design. I offer a design service for anyone who doesn’t know how to make social media headers or graphics and ads, but you can make free designs on places like Visme or Canva
  2. I made myself a slogan. I chose, ‘A gift for you!‘ This told my readers that I had something for them, to say thanks for being such wonderful readers. It also fit perfectly with my Christmas theme.
  3. I made Twitter, Facebook, Instagram, Pinterest, blog posts. These all matched my social media headers. I made several, so that I didn’t spam my timeline with the same content over the three day sale.

 

Twitter header:

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Facebook header:

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Facebook and Twitter timeline graphics:

Instagram post:

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Life of Writers.

Happy new week everyone. Today for my Monday post, I’d like to introduce you to a website that is really informative for writers. I’m going to be judging a writing competition for them in the new year, but I thought that you all might like to know more about the site and how helpful it could be for anyone’s writing journey, as a place to find advice and support.

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Over to Life of Writers:

Hi

I’m the founder of LifeOfWriters.com and I’m very happy to be here today on Lizzie Chantree’s blog to let you all know a little about LifeOfWriters.com and how aspiring writers – published authors can benefit from the site.

One of the main goals with the site is to meet other writers and share the journey of writing and having their work published. There are several ways to connect with others, like on the different kinds of forums, where you can help others by answering their questions or ask questions yourself. Another way to connect is to join the monthly free writing contest. According to the subject you write maximum 1500 words. One of the criteria for each contest is that you read the other submitted stories and give them constructive feedback. Every contest is judged by a published author who will select the top three. This is an exciting way where you can connect with other writers but also get your writing out there.

On the site it is also possible to write a book review, so have you read a book recently then head over to the book review part and let us know how it was. At the same time, you can catch up on the latest book reviews and be inspired for your next read.

LifeOfWriters.com also has a blog. This is one of the areas we are most proud of. On the blog, there are 2-3 times a month posts from published authors. It might be as an interview, where we get to know all about their writing life, how do they spend their day writing, what is their best writing advice and so on. It is greatly inspiring. It can also be a guest post from an author or someone related to writing where they let us know about their job and how a writer can benefit from their experience.

 

I hope this post has intrigued some of you to pop over and have a look, you might even want to join the writing contest? Just register for a free account to get started.

Most important is- Keep writing.

Kind regards

Founder of LifeOfWriters.com

Introducing, Emma Jackson.

This week I’m thrilled to be able to introduce you to Essex Life Magazine’s book reviewer, Emma Jackson. I thought it would be really interesting to find out more about how she chooses books to review, what the pressures of her job are and what surprises her about the books she’s sent to read. I’ve been lucky enough to have two of my most recent books reviewed in this wonderfully glossy and popular magazine, so I asked Emma if she could share some insights with other authors, to help with their writing journey.

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1-How did you become a book reviewer for a magazine?

I was very lucky when I became a book reviewer, I had emailed a few magazines and the Essex Life was one that got in touch and I’ve been doing it for about four months.

 

2- What are the biggest pressures you face in your job?  

The biggest pressures I have in my job is reading and reviewing three books in a month as well as holding down a full time job and doing my coursework!

 

3- Do you have to read genres you don’t enjoy?

I’ve actually been lucky with the genres as I’m happy to read anything. I struggle more with history but I’ll still give it a go.

 

4- What makes a book stand out to you?

The books that stand out for me is when the front cover catches my eye with the captions on them, it gets my attention and and I’m instantly intrigued with the book.

 

5- What would make you put a book down and stop reading it?

The only things that make me want to put a book down is if it’s slow pacing and doesn’t flow, or if it’s got too much swearing in it. I know sometimes it’s if a character is portrayed that way and I understand that bit if it’s for the sake of it I’ll put it down. 

 

6- Have you got any tips for other writers for submissions to magazines? 

When you submit your submissions to a magazine, my tips are to write it and leave it for a couple of days, then go back to it and do the finalizing. Make sure that the guidelines, word count and genre etc are what they’ve asked for. 

 

7- How do you find time for other writing projects?

Finding time for my other writing projects is a nightmare! Though I did get told to spread my work out a bit and to set an alarm so I’m not over doing it.

 

8- What are your plans for your future writing career?

My plans for my future writing career would be to write and sell my own book/books and to carry on book reviewing.

 

9- Have you ever been really surprised by a book?

I’ve been surprised by many books but the ones that surprise me the most seem to be rom-coms as I’m not a particular big fan of them. 

 

10- What qualities do you look for an author to be showcased in a magazine? 

The qualities I look for in an Author to be showcased in a magazine is someone who is genuine, friendly and approachable. 

Not only do the book reviews Emma writes go in The Essex Life Magazine, but  she very kindly puts them on her Facebook page which is called Loulousbookpage. They also go on goodreads and Amazon. You can also find Emma on Twitter: Emma-Lou @loulousbookpage

Monday marketing. #3QuickTips

Today’s marketing tips are about finding new categories to place your books in if the current ones aren’t working for you.

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1.   Go to Amazon.com and type Kindle store into the search box.

Click on the Kindle Ebook tab under the search bar.

Click on the genre for your book (for example Romance) and look at the sub categories.

Click on a sub genre for your book (for example Contemporary).

Underneath are sections to refine by. If you choose one from the top and one from the bottom section, or two from a section, it will tell you along the top how many books are in this category. The lower the number, the less books there are in that category to compete with. For example in Contemporary Romance, with sub categories Wealthy and Beaches, there are 898 other books. If your chosen category for your book was Contemporary Romance, you could use the keywords, Wealthy and Beaches for a romantic book about an exotic wedding on a beach with gorgeous men. Alternatively, for the same book, Wealthy and Wedding as keywords would result in 1,450 competing titles.

Try lots of combinations and see which are the best selection of keywords for your work.

If you chose Cowboys and Amnesia in this genre, you would only have 38 competing titles! Remember you need a strong main category or no one will find you anyway, unless you are well promoted or well known. Don’t pick random categories, as they must fit within the context of your book.

2.  Pick your two book categories very carefully, but if they don’t work, change them!

3.  You have up to seven optional extra keywords. These keywords can be more than one word. For a book about Book marketing, you could use: Books on marketing, Marketing & Promotion, Making more sales, PR & sales, How to sell books, Books on marketing, Publishing success. These would be one keyword each. Check out possible combinations first and see how many competing titles there are. 

I’ve just changed all of the categories for my own books, so I’ll let you know how I get on in the coming months.