I have recently been working on some marketing ideas and came across an article that said that a customer needs to see an image or product seven times for it to stick in their mind. I sometimes wonder about the best way to find visibility in a busy book marketplace, but still can’t quite decide about the idea of putting more book adverts on my Twitter or other social media feeds. I usually put one or two Tweets a day about my own books, that vary and change time, so the same people aren’t bombarded with marketing. I also fill my timelines with things that I think my Twitter followers and Facebook fans might find interesting rather than a different ad every half an hour. If I discover an interesting article or topic, I will share it.
I tend to do the same here and don’t make every post about my work, although I do, of course, share my writing journey, as I assume thats why people follow my blog. With social media, people drop in and out all day, so they may miss your information anyway, if they are not looking at the particular time of day. So how do you get your book seen, seven times, across a varied timeframe and in different guises?
I love finding new readers for my work and I find my best marketing tip, above all other, is word of mouth. I read somewhere that an author took her business cards wherever she went and if the conversation happened to turn toward work, she handily held out a card for them to slip into their bag to peruse later. I have tried this, and it works! I have met people in coffee shops, waiting at the swimming pool for my children, on a train and other various places. A passing chat to a lovely person can not only brighten my day, but they may become a new avid reader. I also take bookmarks and business cards when I travel and ask local businesses if I can leave them for their customers. They have all happily agreed. As long as you are polite and don’t quibble if they say no, then it’s a winning situation.
Mutual support his another great way to grow your audience. I don’t actually send out many tweets for my own writing, but I do RT authors that tweet about my books. This gets their Twitter bio on my account and my books on their timeline. I, in turn, will schedule tweets about their latest work and RT whenever I can and the same thing works again.
For me I think that if you have a product that benefits people in some way, like a book that will make them smile if they’re feeling down, then that adds to the buying impulse. Although, of course, customers are going to buy a book that they see everywhere over one they don’t know about yet! Back to that seven image rule … Lol:)