Here are today’s 3 quick marketing tips for authors.

Most authors struggle to find high numbers of reviews for their work, but things always seemed a little easier to me when you can gift a book to a reviewer in America, but this is not yet available in the UK via Amazon. This is what I’ve discovered about gifting books:

1. When you gift someone a book, they might not download it. They can use the price of the book to buy something else.

2. Most authors drop the price of their book before gifting it, so that the gifting process costs them less.

3. You can’t gift a book during a freebie run. There would be no point anyway, as the reviewer could download it for nothing as long as you had the book free in every country. Free book promotions are often planned months ahead so you would have to plan both events together.

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