Twitter Marketing.

Lizzie Chantree Monday Marketing2

Today’s Marketing Post is about Twitter Marketing. I’ve noticed a lot of writers talking about how hard it is to promote their work lately and I have mentioned that supporting each other on Twitter is a good idea. Most writers will support others, but it is only fair to return the favour. Here are 3 tips for Twitter marketing.

  1. Join book groups on Twitter. They often have hashtags and will RT your book tweets with their hashtags in, as long as you do the same for other members of the group. Two of these groups are #RRBC and #ASMSG The members of Rave Reviews Book Club and ASMSG are very pro-active in retweeting book tweets with their hashtags. #RRBC have member of the month, and other prizes to be won for supportive members.
  2. Tweet support. Find some authors and bloggers with the same genre interests as you. Agree to support each other’s work across Twitter with RT’s. This is a tweet support team. You can set up automated tweets with their book links and Twitter handles in them and they can do the same for you. Apps like SocialOomph have free options and can schedule the tweets for you.
  3. Engage in discussion with your followers on Twitter. If you don’t talk to your followers in tweets, they won’t know anything about you other than you are selling books. If your genre is Romance, then tweet about things that would interest people who enjoy this genre. That could be relationships, travel, friendship, interiors, love, family, life goals, or anything related to romance that has a natural connection to your writing.

 

Love's Child TwitterAd 12

Love's Child New Apple Award

 

Link backs and SEO.

Lizzie Chantree Monday Marketing2

Welcome to another Monday Marketing post. I hope you’ve had a relaxing weekend and are ready for a brand new week?

Today’s topic is link backs and raising the SEO rankings of your blog or website. I recently discovered that a great way to generate more views on your site is to add internal links.

  1. Write an article or post with original content. Google notices if content is the same somewhere else on the web.
  2. Add internal links within your post. This is a great way to create more page views within one article. People often only stay on a page for a few minutes, but may click links to other related topics if highlighted in the post and stay on your website or blog for longer, which in turn will boost your SEO and make your site more visible. I have added links in this post for you to see what I mean. Click the highlighted text and you will be taken to other articles on my blog.
  3. How to add an internal link in WordPress: Highlight the word in your text that you would like to make an internal link, then click the insert link button in your control panel. Open a new tab/webpage in your browser and open a different page on your website that is relevant to the keyword you have highlighted and copy the link. For example: The word marketing in one of my posts, could be part of the current post, but could also lead you to another post i’ve written on the topic, which you might also enjoy. Then paste that link from the browser into the insert link box in the article you are writing. Check the open in another page box to ensure a new window opens with the alternative page, then click, add link. This will make your chosen word into a live internal link.

Believe in yourself. Be you.

believe in yourself

I love this photo. It can be easy to doubt yourself as a writer, but learning to believe in yourself and be who you are, can help tremendously. Here are a few ideas to bring inner confidence.

Do something that you love.

If you can find small pockets of time during the week to do something that you love, this will bring more confidence, as you will feel happier on the inside.

 

Stop procrastinating.

Don’t keep putting off getting things done. Task left unfinished will just drag your mood down.

 

Put on a happy face.

Research has shown that smiling makes us feel happier, even if we don’t fully commit to it. Try smiling a few times during the day when you wouldn’t normally and see if it lifts your mood.

 

Celebrate your achievements.

Pat yourself on the back for even the smallest achievement. If you did something well, feel proud of what you have done.

 

Be kind to others.

This is something that makes everyone feel good. Kindness to others is not something everyone can achieve.

 

Getting active.

Moving your muscles every so often increases oxygen flow to the body and helps your mind to focus. You won’t have time to doubt yourself when you are on the move.

 

Throw away any negative thoughts.

You don’t need them. Bin them!

 

Be you 🙂 

Relaxing view

 

Monday marketing. #3QuickTips

Here are today’s 3 quick marketing tips for authors.

 

Babe Driven Twitter Ad

 

Most authors struggle to find high numbers of reviews for their work, but things always seemed a little easier to me when you can gift a book to a reviewer in America, but this is not yet available in the UK via Amazon. This is what I’ve discovered about gifting books:

1. When you gift someone a book, they might not download it. They can use the price of the book to buy something else.

2. Most authors drop the price of their book before gifting it, so that the gifting process costs them less.

3. You can’t gift a book during a freebie run. There would be no point anyway, as the reviewer could download it for nothing as long as you had the book free in every country. Free book promotions are often planned months ahead so you would have to plan both events together.

 

Author Branding

Branding

I’ve been reading quite a bit about author branding lately and the topic really fascinates me. I have run my own businesses for years, which is why my romance novels are focused around entrepreneurs, but I remember back to my first business logo and how awful it was! I was 17 and my first business was called Juniper Berry. The logo was quite unimaginative with a tree in a brown square box with some text underneath.

When I invented my first product, I was attending The School of Communication Arts in London and had begun to learn about product design and branding. We were set tasks to design new branding and packaging for some big companies as a project and the results were anything from funny shaped boxes to business cards made from a jigsaw! It did make me realise how important the identity is to a product and as authors, our books are our product and we are brand ambassadors.

When someone looks for your book or product, can they easily identify that they are from you? Can they read the label clearly, even from a phone screen or iPad? Does your branding follow through across all of your novels, or does it confuse your readers? This might sound obvious, but when you look at a selection of work from some authors, its not always easy to see which ones belong together.

I often identify my favourite author’s books online by their book covers. I know their style and expect their latest covers, merchandise or social media to be uniform. My books are all romances about various businesses and their quirky owners, but they are still very different. One is a sizzling beach read, one a romantic mystery novel and one is full of magic. Here are my covers:

 

Even though they are different, I always use similar colour palettes and type faces. My author picture and social media branding is the same on all platforms:

I understand that it might seem strange to think of writing books as a business, but we are making a product that we really hope others will love and packaging it in a way that appeals to those people is vitally important.

I’m in the process of designing bookmarks and have asked some of my readers what they would like to see on them. Most would like the cover design work followed through, as they enjoy bookmarks that match the books they are currently reading. Again, this is all branding and a wonderful way to connect with our amazing readers. I’ll let you see the finished design when they are done, but I will be listening to my readers and carrying through my brand design.

Jump into a FREE book!

If you love a fun filled romance read, then today is your lucky day!

Update: Babe Driven is ranked #1 on Amazon.co.uk for free books and #3 on Amazon.com! This is down to the amount of support everyone has shown in giving this book a try and sharing it with their friends on social media and by word of mouth. Thank you so much! #YouRock 

My first novel, Babe Driven is free to download from   24/03/2017- 28/03/2017  

Grab your own copy today.

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Free book links:   Amazon.co.uk   Amazon.com

Description: Babe Driven.

Driving straight out of trouble and into paradise! A laugh out loud, contemporary romance read full of humour and exotic locations.

Harriet’s crazily successful business idea is under serious threat, and the danger seems to be coming from inside her own family. She whisks her sister and her friends away to an exotic location to try and work out whose side they are on. It’s time to start damage limitation.

When the girls arrive at the glorious villa owned by Harriet’s maverick business partner Nikki, they find a gorgeous band and their sexy lead singer Max staying next door, out to entice their new neighbours into all kinds of trouble.

This isn’t a holiday for Harriet and she can’t afford to be distracted. She has to sell her business idea to the powerful resort owner, the elusive Mr Grant, while she is there, or she may not have a business to go back to. Harriet will have to choose between family and friends, business or pleasure. For someone who stays out of the limelight, even though her new company is the hottest ticket in town, she’s going to have to avoid the front pages of every newspaper if she wants to survive the ride!

What reviewers are saying about Babe Driven:

1. ‘A great read! The story gripped me from the start and I couldn’t put the book down. The plot was intriguing as the relationships develop and some people aren’t who they appear to be! A great holiday read or indeed curled up cosy in front of the fire!

’

2. ‘A real hoot all the way through and very entertaining. Love the authors style of writing and the characters she creates, read it over two days and would have read another one. Really rather good!’

3. ‘Light, entertaining fun read which would make the perfect companion on a summer holiday. I liked the characters, and thought the plot was quite original, hoping to see more from the author in the near future.’

4. ‘This was a fun light read. There is romance involved but it’s more than that. It’s mostly the story of a strong independent businesswoman who’s trying to save her business. She happens to be beautiful, and so everyone underestimates her. I really like this character and enjoyed the plot. You keep getting little surprises along the way that keep you guessing. I would call this a great book when you want to be distracted from all of the real worries you have in life. I’m a sucker for happy endings, so this book left me with a big smile!

’

Books by author Lizzie Chantree