Hello everyone. Happy new week. I have my first author talk in a library this week and have been researching the best way to schedule the talk. They have booked me in for two hours, but my chat needs to be about 20 minutes and then an author Q&A and tea and coffee. I’ll let you know how I get on as I’m extremely nervous and two hours seems a very long time!
Tips for planning an author talk:
- Have seven points of interest and explain them to your audience, so that they understand the structure of the talk. For example: Point 1. My working life before I became and author. Point 2. Fun facts about my career. Point 3. Why I changed career path. Point 4. Self-publishing. Do I think it’s a good idea? Point 5. Publishing contracts. What it’s like being offered one. Point 6. How some books become bestsellers. Point 7. Life after you’ve published a novel.
- Plan questions you might be asked and write your answers, so that you aren’t caught off guard.
- Hold a Q&A session, so that visitors can ask any questions you haven’t already answered.
Good luck if you have your own author talks planned. If you have any top tips to share, feel welcome to leave them in the comments section below. Much appreciated! From Lizzie:)
Hi everyone. Today’s post is about also bought on Amazon. It is the section that offers similar products to people who have purchased something on Amazon. It is important because it works on Amazon’s algorithm and sends your book or product to customers who might also like to buy it, as they have purchased something similar before. For example, someone who has bought a romance book, might enjoy a romantic suspense novel. Someone who has bought a bikini, might also like suntan lotion.
The full article here explains that although selling to your friends and family first is wonderful, it also adds them to your products ‘fans’ and then your books/products would be sent out as an also bought. If you have other customers who buy your products first, then they will be the ones seen as ‘fans’ and they will be sent your new products as something they might also like. Friends and family buying your book first, may be detrimental to your future sales as the promotions would be sent to them, when it is likely they would know about them already.
Read the full article here. I posted this in my Facebook book group Lizzie’s Book Group a couple of weeks ago, so some of you may have read it there. Feel free to join the group if you aren’t there already.
Understanding also bought on Amazon, click here.
Today’s Monday Marketing and 3 tips that are quick and easy to read are about writing. The tips can be used in any writing, including emails, novels, blog posts and more.
1. Focus on how your reader can really jump in and enjoy your work. Will your reader understand the terminology you use? You don’t have to avoid technical jargon, but be aware that your reader’s knowledge might be different from your own. Choose words or phrases that most people will understand, unless you are aiming for a more limited audience.
2. Create a compelling opening to your work. The first paragraph is all important. This is true of books, emails, marketing campaigns, blogs etc. If you fill the first few sentences with information, you might send your readers to sleep! Use catchy tagline for emails and try and use the name of the person you are sending to in the address. Most people ignore email addressed to an email address and not a person’s name.
3. Be confident in what you are telling people. Keep your work to the point and don’t fill it with flowery words that are unnecessary. If you show your work in short manageable paragraphs, it helps the reader to stay with you. This is especially helpful in newsletters where you have to grab someones attention quickly and keep them interested in your topic.