Hi everyone. Today’s post is about also bought on Amazon. It is the section that offers similar products to people who have purchased something on Amazon. It is important because it works on Amazon’s algorithm and sends your book or product to customers who might also like to buy it, as they have purchased something similar before. For example, someone who has bought a romance book, might enjoy a romantic suspense novel. Someone who has bought a bikini, might also like suntan lotion.
The full article here explains that although selling to your friends and family first is wonderful, it also adds them to your products ‘fans’ and then your books/products would be sent out as an also bought. If you have other customers who buy your products first, then they will be the ones seen as ‘fans’ and they will be sent your new products as something they might also like. Friends and family buying your book first, may be detrimental to your future sales as the promotions would be sent to them, when it is likely they would know about them already.
Read the full article here. I posted this in my Facebook book group Lizzie’s Book Group a couple of weeks ago, so some of you may have read it there. Feel free to join the group if you aren’t there already.