Monday marketing. #3QuickTips

Today’s marketing tips are about finding new categories to place your books in if the current ones aren’t working for you.

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1.   Go to Amazon.com and type Kindle store into the search box.

Click on the Kindle Ebook tab under the search bar.

Click on the genre for your book (for example Romance) and look at the sub categories.

Click on a sub genre for your book (for example Contemporary).

Underneath are sections to refine by. If you choose one from the top and one from the bottom section, or two from a section, it will tell you along the top how many books are in this category. The lower the number, the less books there are in that category to compete with. For example in Contemporary Romance, with sub categories Wealthy and Beaches, there are 898 other books. If your chosen category for your book was Contemporary Romance, you could use the keywords, Wealthy and Beaches for a romantic book about an exotic wedding on a beach with gorgeous men. Alternatively, for the same book, Wealthy and Wedding as keywords would result in 1,450 competing titles.

Try lots of combinations and see which are the best selection of keywords for your work.

If you chose Cowboys and Amnesia in this genre, you would only have 38 competing titles! Remember you need a strong main category or no one will find you anyway, unless you are well promoted or well known. Don’t pick random categories, as they must fit within the context of your book.

2.  Pick your two book categories very carefully, but if they don’t work, change them!

3.  You have up to seven optional extra keywords. These keywords can be more than one word. For a book about Book marketing, you could use: Books on marketing, Marketing & Promotion, Making more sales, PR & sales, How to sell books, Books on marketing, Publishing success. These would be one keyword each. Check out possible combinations first and see how many competing titles there are. 

I’ve just changed all of the categories for my own books, so I’ll let you know how I get on in the coming months.

 

 

How to use keywords for authors.

I have been reading new ways to use meta tags or keywords as a powerful marketing tool. I have been blogging for a little while now and have finally started adding tags to my posts!  There are pages and pages of advice on how best to implement keywords in your book marketing strategy, so I tried a few of them this week.

What is not advisable, is the use of other authors names in keywords, in the hope of enticing the fans of this genre to your own work. I haven’t tried this, but have heard it’s not the way forward. Some other advice I read was to add the word kindle to your keywords as Kindle ebook is a popular search term. Again, this is not advisable as it is too broad a search term, with millions of variations which confuses everyone and probably won’t help your book’s rankings. A good idea is to use keywords in your actual work if you can. Putting these words into your book title, subtitle, and naming photos what they actually are, all helps. My book cover for Babe Driven uses the keywords: Babe Driven by Lizzie Chantree. Romantic Fiction. Only use tags that are relevant to your work, or you have wasted a keyword and your book may end up in a category that is unrelated to your work.

My subtitle is: Driving straight out of trouble and into paradise! A laugh out loud, contemporary romance read.

My first book, Babe Driven, is a funny, romantic romp, but is also about a woman in business and how someone is determined to destroy all her hard work.

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I started out using keywords like Romance, Comedy, Beach (It’s set in a sexy beach resort), Funny, Women’s Literature, Cars!!! (What was I thinking). You get the idea! All of these categories are flooded with so many books, it’s tricky to be seen. This book often ranges in the #16-#500 top books in Women’s Literature and Romance, which is wonderful, but I want to try and make my keywords work even harder for me. I recently tried a few other keywords and the book slightly dropped in the rankings straight away. I rapidly swopped them back!

Portable e-book reader with two clipping path for book and scree

Click to buy a fun filled beach read, Babe Driven!

I have just changed the keywords again to see if I can make them work harder for me and my genre. I’ve used, Love, sex & marriage, Humour & Satire and a few more like this. I now know you can use more than one keyword at a time and the fact that you can could help your book too.

The top tips I found, were to search your category genre on Amazon and see what keywords come up in the drop down search list, as there are usually about ten other suggestions here. Next, click on one of these links and find a book with a similar audience. Look at the bottom of that books landing page and see the keywords they are using. The first on the list is a collection of the most popular keywords for that book. It may be that you have a romance book, but romance is a very popular keyword, therefore you could try humour, love, sex & marriage, or families and marriage, if these words apply to your work. They might not be the first word that comes to mind when you think of your work, but with thousands of searches being made for books every day, your book might have a helping hand if you use a search term that isn’t as widely used. Obviously if your keyword is too obscure, you may have a #1 ranking in that category, but no-one may find you anyway, so use your choices wisely.

Reviews of Babe Driven:

5 stars! I was recommended this book by a friend… Initially I was a little unsure as I am very loyal to Freya North & Lisa Jewell… I’m a bit of chick lit fan!!!
By the end of the first chapter I was completely gripped…
This is a really compulsive read and not easy to put down; but quite light hearted.
The characters are really fun, engaging and believable.
I am really looking forward to the authors next Novel… Give it a go!!!!

5 stars!  Not something I would usually read but intrigued by the title and thought I would give it a go. A real hoot all the way through and very entertaining. Love the authors style of writing and the characters she creates, read it over two days and would have read another one. Really rather good!

Here are some great resources on the topic of keywords for authors:

Complete guide to keyword selection: Click here. 

Keyword search software: Click here.

Article about keywords: Click here.

How to make an author smile :)

I had a great review for my book Love’s Child recently on Amazon. Giving and author a good review for a story you’ve enjoyed is like handing them a rainbow!

Coming to the end of a book and then seeing the ‘rate this book page’, is usually enough to send most people screaming from the room, quite possibly throwing their Kindle into a drawer without a backward glance as if it was made of molten lava!

From an author’s perspective, spending months and often years writing a story and then seeing a review where someone says they have enjoyed the story, is enough to warm their soul and support them on their writing journey.

I read and review many lovely books and have just started adding a few of them to this blog. Amazon requires a title for it’s review, then simply one or two sentences to say what you liked about the story. It can be as detailed as you like, or literally…’A great read!’ or ‘I enjoyed the story. Give it a try!’ These few words might be enough to entice another reader to discover the work of an author they haven’t seen before and they generally mean the world to the person who wrote the book.

The author might use your quote in marketing material, on their website or blog, or print it in the back of their next book. If you have a blog or website yourself and post your review there, the author may tweet or reblog your content, which could help with your own viewing figures.

Make an author smile today. Leave a review and help a reader find their new favourite story. Thank you 🙂

Here are some amazing blogs:

D.E Howards blog. Dawn Delivers: Love’s Child book review.

When Angels Fly. Blog by S. Jackson and A. Raymond: Finding Gina book review. 

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Click the book picture to go to Amazon.

Pay it forward. Loren Weaver.

Todays RRBC author: Loren Weaver

Loren Weaver book cover

Biography: About Loren:

I’m Loren Weaver, and I’m glad you’re here! Let me tell you a little about me.

To start, I’m not a full time writer. I have a BS in Civil Engineering from the Georgia Institute of Technology. In my day job, I’m an engineer.

In my free time, I’m a personal fitness coach. I enjoy helping other people reach their health goals, which is more than just ‘lose 10 pounds.’

I’m currently working on a MA in Creative Writing from Southern New Hampshire University because I want to become a better writer. It’s slow going, but I’m learning a lot that I’m trying to apply to my stories. I’ve been writing since I was eleven, in one form or another. I like to think I’ve gotten a little better at it.

I’m a paranormal junkie. So most of my stories and a lot of the books I read are in that genre. I enjoy looking into the history of the paranormal myths and some of the modern twists. I’m also an avid reader and will discuss a good book all day long.

Interesting facts about me? I love crazy sports and have my black belt in Tae Kwon Do, master SCUBA diver certificate, and motorcycle license. I dream of setting foot on all seven continents before I die.

Hope you enjoyed getting to know me a little better!

Books by Loren Weaver:

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Tiger’s Peace:

Leroy has finally caught up with Victoria Novak, the only living Sorceress, after years of running and hiding.  But this time, he has no intent to let her go.  He’s kidnapped the Sorceress with no ransom. Tori hopes her friends at the FPD are searching for her, but there’s little hope they’ll ever find her.

When she’s thrown into a cage with a young weretiger with no control, things could get very messy very fast.  Tortured by silver bars on a silver cage, this tiger’s never seen the light of day. But it’s not just cruelty that made Tori and the tiger cell mate, Leroy is tormenting her with something.

Tori learns some horrifying facts about her new tiger friend, and now must escape with him to bring her Tiger’s Peace.

Read the Tiger’s Peace Sample Chapters!

http://www.amazon.com/Tigers-Peace-Victoria-Novak-Paranormal/dp/1505695538/ref=sr_1_4?ie=UTF8&qid=1432233038&sr=8-4&keywords=loren+weaver

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Havoc’s Cry. 

The only living Sorceress, Victoria Novak, finally earned a peaceful, normal life. But with one howl on a full moon, her whole life crashes back into paranormal chaos. The FBI show up to recruit her to the Federal Paranormal Division, the very first all paranormal police force and she can’t decline.

Tori must train a new team of special agents in paranormal etiquette in the middle of solving a crime that’s leaving ravaged bodies twisted into grotesque shapes. Caught in the middle of a werewolf fight for dominance, Tori can’t let personal emotion interfere with solving a crime. Until the crime becomes personal.

With her life spinning into chaos, the real question is how far is she willing to go to answer Havoc’s Cry.

Book Link:

http://www.amazon.com/Havocs-Cry-Victoria-Paranormal-Division/dp/1492958840/ref=sr_1_1?ie=UTF8&qid=1432233095&sr=8-1&keywords=loren+weaver

Contact Loren:

Loren Weaver Website: http://www.lorenweaver.com
Twitter: @readlorenweaver
Facebook: www.facebook.com/authorlorenweaver

Photo’s from Loren’s blog page.

Book Marketing.

After deciding to publish my first book babe Driven, I then found myself in the position of not knowing how to promote it! I have learnt quite a lot over the last year and thought I would share a few basic tips I have discovered about finding readers your books on Twitter.

I have had a Twitter account @Lizzie_Chantree for some time, but only begun posting tweets at the start of last year. I quickly realised that it is a fabulous way to connect with other authors and people who love to read books. I now have over 19.7K followers and often chat to them about a whole array of topics, including my books.

There are some great ways to talk to your customers and promote your books on Twitter, with the use of hashtags, networking forums, and photos of your book covers.

The hashtags #kindle #ebook #book #MustRead #Novel #Paperback #Bookworm #GreatReads are good tags to include in your tweets.

To connect with other writers, you could use: #AmWriting #IndieAuthor #Writing #WriteChat amongst others.

#KPRS are the K Pearson family and they RT many tweets of their hashtag to their huge follower base.

In my opinion a photo is the best way to make your tweets stand out, as I find these tweets get the most RT’s. Photos work best at a set size, or they will appear as a link. 880 x 440 pixels as a rough guide.

Break your book tweets up with topical news about anything that interests you and that you think your followers might like to know about. There are lots of programmes out there that will help you manage your twitter account, so that it leaves you with time to write your books. Hootesuite is easy to navigate, as it CommunIt and ManageFlitter.

Have a great day!

From Lizzie.

Babe Driven cover web