Monday Marketing with guest Lizzie Lamb.

Today it’s my great pleasure to invite author Lizzie Lamb onto my blog to share with you her top three marketing tips. I’m Currently writing my seventh romance novel, so I can relate to the ‘sit down and finish the novel’ tip!

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Lizzie’s author bio with links –

After teaching her 1000th pupil and working as a deputy head teacher in a large primary school, Lizzie decided to pursue her first love: writing. She joined the Romantic Novelists’ Association’s New Writers’ Scheme, wrote Tall, Dark and Kilted(2012), quickly followed by Boot Camp Bride. She went on to publish Scotch on the Rocks, which achieved Best Seller status within two weeks of appearing on Amazon and her next novel, Girl in the Castle, reached #3 in the Amazon charts. Lizzie is a founder member of indie publishing group – New Romantics Press, and has co-hosted author events at Aspinall, St Pancras and Waterstones, Kensington, talking about the research which underpins her novels. Lizzie latest romance Take Me, I’m Yoursis set in Wisconsin, a part of the USA which she adores. This novel also achieved BEST SELLER status >travel>USA. She has further Scottish-themed romances planned and spends most of the summer touring the Scottish Highlands researching men in kilts. What’s not to like? As for the years she spent as a teacher, they haven’t quite gone to waste. She is building a reputation as a go-to speaker on indie publishing, and how to plan, write, and publish a debut novel. She is currently working on #6 – a road trip ‘movie’ where two warring guardians are forced to join forces and set off in hot pursuit after a runaway niece and son.  Lizzie lives in Leicestershire (UK) with her husband, David.

She loves to hear from readers, so do get in touch . . .

Lizzie’s Links

https://www.amazon.com/author/lizzielamb

www.facebook.com/LizzieLambwriter

lizzielambwriter@gmail.com

website: www.lizzielamb.co.uk

https://twitter.com/lizzie_lamb

Newsletter – http://tinyurl.com/ELNL-2016

Linked in: uk.linkedin.com/pub/lizzie-lamb/18/194/202/

Goodreads http://tinyurl.com/cbla48d

Pinterest: http://www.pinterest.com/lizzielamb/

 

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Take Me, I’m Yours

India Buchanan plans to set up an English-Style bed and breakfast establishment in her great-aunt’s home, MacFarlane’s Landing, Wisconsin. But she’s reckoned without opposition from Logan MacFarlane whose family once owned her aunt’s house and now want it back. MacFarlane is in no mood to be denied. His grandfather’s living on borrowed time and Logan has vowed to ensure the old man sees out his days in their former home. India’s great-aunt has other ideas and has threatened to burn the house to the ground before she lets a MacFarlane set foot in it. There’s a story here. One the family elders aren’t prepared to share. When India finds herself in Logan’s debt, her feelings towards him change. However, the past casts a long shadow and events conspire to deny them the love and happiness they both deserve. Can India and Logan’s love overcome all odds? Or is history about to repeat itself?

 

Monday Marketing.

Lizzie Chantree Monday Marketing2

Happy new week everyone. Today’s post is about how you can help yourself with your marketing approach. When I published my first book, I didn’t know where to go to for help with marketing and I felt quite isolated. I then joined a book group called RRBC and also some Facebook groups and found that there is a lot of help out there. Here are my three top tips for marketing that have worked for me.

  1. Shout out about other people’s work on social media, but always remember to tag them in on it by adding their Facebook page name or Twitter bio name with the @ symbol in front. This disappears on Facebook once you type the name, but it tags the person you are talking about. More often than not, people will see that you are trying to help promote their work and do the same for you if they can. This is all about helping each other. It doesn’t mean spend all day tweeting or posting about other people’s work, but a few choice posts will make others see that you are willing to help them. They might check out your work, tweet about it, or share it on their Facebook timeline.
  2. Join groups on Facebook. You will often find people who have similar interests to you here, and if you are a writer, most groups about books will be full of other authors and readers of different genres. Just type something like romance readers book group etc in the search bar and ask to join. I have a book group and FB have just dropped 60 of my members without my knowledge, because they weren’t active, even though they may have enjoyed reading the posts. This seems to be a new thing, so if you want to stay in a group, be sure to post in it every now and them or join the group discussions. My book group is full of marketing tips for writers and book suggestions for readers. Lizzie’s Book Group. Feel free to join if you want to.
  3. Have bookmarks or business cards made up – not just with your business details, but make them interesting! You can put quotes, photos and anything that will make other people pick them up. Leave them in coffee shops, on notice boards and in shop windows. These are often free or cost as little as 50p per week to post.

Monday Marketing. 3 Quick tips.

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Hello everyone. I’ve been travelling in Spain and around the U.K. for the last few weeks and have been writing a new book. When I write I am inspired by views and the hustle and bustle of people around me, but I also like quiet writing time in my own studio, where I don’t have any noise other than the tapping of the computer keys while I type.

I have been working on social media and branding too and am trying a new app, Visme. I was offered a professional account to try and see what I thought of the software and so far so good. The basic software is ok, but once you log into the premium settings, there is so much to explore. I will write a blog post about it when I have found out exactly what the best features are. For now, check out https://www.visme.co to decide for yourself.

Some tips on discovering your own author brand:

  1. Define your brand. What is your purpose? How do you communicate your message and make an impact? For me this is letting my readers know what my ethos is, my writing style and why they might like my books. Take a look through my blog page and social media sites. They all have the same branding and hopefully tell my readers that I write romance novels.
  2. Do you have a professional headshot that you use across all social media platforms. It’s worth getting a proper photos taken or asking a friend to take one for you.
  3. Do you have a digital media kit? This is a marketing package that states what genre your books are, prices, page length, release dates etc.  This makes it easy for journalists to upload relevant information without hours of research. Check out my media kit page here for some tips.

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Monday marketing. 3 quick tips.

Happy new week everyone. Here are 3 quick tips about scheduling social media posts or tidying up your Twitter feeds. Marketing can eat into your day, so I am sharing some great tools to help you schedule in some of the posts to save time. I don’t agree with all posts being scheduled, as the idea of social media, is to be social! Interaction is the main way to keep and grow your Twitter/ Facebook accounts etc.

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  1. SocialOomph: This a is a scheduling app. It has free and paid options. You can run a free trial to see if it is the app for you. You can schedule tweets, Facebook posts and blog posts, add images and links.
  2. Hootsuite: Hootsuite is a bit clunky for me, but it is a great place to start when you are looking for content to retweet on Twitter or you have your own information to schedule. Because this app updates so often with new news items, it can be slow. The upside is that there is a wealth of information to choose from and it is very easy to use.
  3. Manageflitter: This is a good app for unfollowing anyone who doesn’t follow you back. There have been recent changes, so unless you pay for the basic service, you can only have about 30 unfollows a day. For their basic package, you can unfollow as many as you like.

 

Monday Marketing. 3 quick tips.

Happy new week everyone. Today’s 3 quick marketing tips are about pinned tweets. I have written about this before, but it’s easy to forget how important they are. It might look good for your Twitter account to have hundreds of retweets of it’s pinned tweet, but if someone has already retweeted it, they can’t do it again. This means they have to search through your Twitter feed to RT your work.

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  1. Update your pinned tweet often. Even if you do it once a week, or every few days, it gives visitors something new to RT without searching your timeline.
  2. If you are using a daily hashtag, for example, #tuesnews or #MondayMotivation pin it to your profile for that day only. Check out the daily trending hashtags and add one to your pinned tweet that day. I regularly look at trending hashtags and make a tweet with it in. It’s great for networking and helps spread the word about your business or product.
  3. Regularly check out the pinned tweets of your followers and RT them. In return, some will do the same in support of your work. Having a pinned tweet shows the most current information about you. If it is years old, it is confusing to visitors and the information might be out of date.

Check out my Twitter timeline here to see my latest pinned tweet to get some idea of how it works.