news

Monday marketing. #3QuickTips

/ lizziechantree / 21 Comments

Today’s marketing tips are about finding new categories to place your books in if the current ones aren’t working for you.

Lizzie Chantree blog 3

1.   Go to Amazon.com and type Kindle store into the search box.

Click on the Kindle Ebook tab under the search bar.

Click on the genre for your book (for example Romance) and look at the sub categories.

Click on a sub genre for your book (for example Contemporary).

Underneath are sections to refine by. If you choose one from the top and one from the bottom section, or two from a section, it will tell you along the top how many books are in this category. The lower the number, the less books there are in that category to compete with. For example in Contemporary Romance, with sub categories Wealthy and Beaches, there are 898 other books. If your chosen category for your book was Contemporary Romance, you could use the keywords, Wealthy and Beaches for a romantic book about an exotic wedding on a beach with gorgeous men. Alternatively, for the same book, Wealthy and Wedding as keywords would result in 1,450 competing titles.

Try lots of combinations and see which are the best selection of keywords for your work.

If you chose Cowboys and Amnesia in this genre, you would only have 38 competing titles! Remember you need a strong main category or no one will find you anyway, unless you are well promoted or well known. Don’t pick random categories, as they must fit within the context of your book.

2.  Pick your two book categories very carefully, but if they don’t work, change them!

3.  You have up to seven optional extra keywords. These keywords can be more than one word. For a book about Book marketing, you could use: Books on marketing, Marketing & Promotion, Making more sales, PR & sales, How to sell books, Books on marketing, Publishing success. These would be one keyword each. Check out possible combinations first and see how many competing titles there are. 

I’ve just changed all of the categories for my own books, so I’ll let you know how I get on in the coming months.

 

 

Believe in yourself. Be you.

/ lizziechantree / 18 Comments

believe in yourself

I love this photo. It can be easy to doubt yourself as a writer, but learning to believe in yourself and be who you are, can help tremendously. Here are a few ideas to bring inner confidence.

Do something that you love.

If you can find small pockets of time during the week to do something that you love, this will bring more confidence, as you will feel happier on the inside.

 

Stop procrastinating.

Don’t keep putting off getting things done. Task left unfinished will just drag your mood down.

 

Put on a happy face.

Research has shown that smiling makes us feel happier, even if we don’t fully commit to it. Try smiling a few times during the day when you wouldn’t normally and see if it lifts your mood.

 

Celebrate your achievements.

Pat yourself on the back for even the smallest achievement. If you did something well, feel proud of what you have done.

 

Be kind to others.

This is something that makes everyone feel good. Kindness to others is not something everyone can achieve.

 

Getting active.

Moving your muscles every so often increases oxygen flow to the body and helps your mind to focus. You won’t have time to doubt yourself when you are on the move.

 

Throw away any negative thoughts.

You don’t need them. Bin them!

 

Be you 🙂 

Relaxing view

 

Monday marketing. #3QuickTips

/ lizziechantree / 5 Comments

Here are today’s 3 quick marketing tips for authors.

 

Babe Driven Twitter Ad

 

Most authors struggle to find high numbers of reviews for their work, but things always seemed a little easier to me when you can gift a book to a reviewer in America, but this is not yet available in the UK via Amazon. This is what I’ve discovered about gifting books:

1. When you gift someone a book, they might not download it. They can use the price of the book to buy something else.

2. Most authors drop the price of their book before gifting it, so that the gifting process costs them less.

3. You can’t gift a book during a freebie run. There would be no point anyway, as the reviewer could download it for nothing as long as you had the book free in every country. Free book promotions are often planned months ahead so you would have to plan both events together.