I have been reading a book called Write, Publish, Repeat, which I am just about to review. The authors of the book work as a team and their level of dedication to their craft is inspiring. They talk a lot about their own work, which they are shameless about and this can get a bit repetitive, but they do it for a reason and their formula works well for them.
They talk a lot about product funnels for an author’s work and this book is a prime example of a funnel for their own fiction. A funnel works by reaching out and telling people about your books through other works and products. For example the book, Write, Publish, Repeat, is a funnel as it tells you (a lot!) about their other works. By reading this book, you would hopefully enjoy their style of writing, as I did, and consider picking up one of the numerous works they have out.
Another funnel would be their podcasts, blogs, website and social media feeds. All of these point a funnel towards giving their core books discoverability. This article could also be called a funnel, as I am now telling you about their work, and some of you may buy their books!
It made me think of my own product funnels. The authors of Write, publish, Repeat, write at a crazy speed and produce many books, added to the fact they work individually and as a team, but even writing on my own I have already been working with product funnels and they are a great way to help readers find me in a sea awash with words.
I began with writing my manuscripts, but as a new author, I wanted to connect with my audience, so I also made funnels for my work.
My product funnels:
I have this blog, where I share my writing journey and new topics I’ve learnt about with other writers and readers.
I have begun a mailing list of wonderful readers. This is vitally important to authors and a fantastic way to chat to people who love your stories and want to find out what you are writing next. Subscribe today!
I have designed bookmarks and giveaways which will be sent to everyone on my mailing list that left an address to be sent promotional items. This is a great way to introduce readers to new manuscripts and find out what they would like to read next.
I connect with my readers through visiting other blogs and leaving comments. I read all of the blogs I visit and don’t leave random comments and my website address, but this in turn helps others discover my blog by the fact I have visited and joined in a discussion.
I have book trailers for all of my books on YouTube.
Creating product funnels can be great fun. The key is to not bombard your readers with information that is just about your books or creative products. Tell them about your writing life and things that interest you.
Let me know if you have inspired product funnel ideas that will help anyone on their creative journey!
Product photos via Amazon.