I’ve often heard the phrase ‘sell the problem you solve, not the product.’ As an author and someone who makes retail and wholesale products, it has always made complete sense to me. When I invented my first product, Runaway Spray, I quickly learnt that the way to tell people about it was to exhibit how it worked and what the benefits were. Luckily, as it is a ‘ladder’ stop spray for hosiery, the problem it solves and how quick it works are pretty easy to demonstrate. The same can be true of most products if you think about it.
With my books, I love to write romance novels, and spending so much time on the manuscript means I need to get my marketing right. People can get pretty fed up of being bombarded with sales pitches, but if I stick to my theme, which is love, family and friendship, then I still have a pretty broad spectrum to work within.
My first book tweets began like this: It doesn’t show anything romantic or sexy, so why should someone who likes romance reads click the link?
My more successful ones are like this: They show passion, romance, travel and friendship, without shouting ‘BUY MY BOOK!’
Marketing is constantly changing and I’m learning more about it every day. If you have fantastic ways to entice a reader to your genre without blatant sales pitches, please share them with us all here! Many thanks in advance:)