Monday Marketing.

Book tweet 2 by Lizzie Chantree

Hello everyone. I’ve been busily writing a new novel and am now over halfway there. I’ve changed my routine and have been going to the gym more… not to work out, as I have an injury, but to sit and write. Originally I took my work there as a way to keep myself in the habit of going to the gym, but now I find I can easily write 1-2,000 words in a couple of hours. I think it is because I know I will only be there for a a short while and I set myself a 1,000 word target, which I’m disappointed if I don’t reach. Do you find a change of scenery helps with your flow of words?

For todays marketing tips, I was thinking of the fact that I’ve been contacted by some bookshops recently and asked to do some author visits and book signings. These were wonderful and I’m looking forward to them. They saw my interaction with readers online and contacted me about visiting their shops. So here are my 3 quick tips for being asked to book signings.

  1. Be social on social media and show your personality. Why would you be a good fit for a bookstore looking to fill their calendar with new authors?
  2. Have a website that is easy to find, fits your brand and has a way for bookshops to contact you. Be professional.
  3. Make it as easy as possible for the bookshop owner. Have press releases ready for them to send out. Have book links etc available for them and have author photos and book covers sent over for them to use in marketing material.



Monday Marketing with guest Lizzie Lamb.

Today it’s my great pleasure to invite author Lizzie Lamb onto my blog to share with you her top three marketing tips. I’m Currently writing my seventh romance novel, so I can relate to the ‘sit down and finish the novel’ tip!

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Lizzie’s author bio with links –

After teaching her 1000th pupil and working as a deputy head teacher in a large primary school, Lizzie decided to pursue her first love: writing. She joined the Romantic Novelists’ Association’s New Writers’ Scheme, wrote Tall, Dark and Kilted(2012), quickly followed by Boot Camp Bride. She went on to publish Scotch on the Rocks, which achieved Best Seller status within two weeks of appearing on Amazon and her next novel, Girl in the Castle, reached #3 in the Amazon charts. Lizzie is a founder member of indie publishing group – New Romantics Press, and has co-hosted author events at Aspinall, St Pancras and Waterstones, Kensington, talking about the research which underpins her novels. Lizzie latest romance Take Me, I’m Yoursis set in Wisconsin, a part of the USA which she adores. This novel also achieved BEST SELLER status >travel>USA. She has further Scottish-themed romances planned and spends most of the summer touring the Scottish Highlands researching men in kilts. What’s not to like? As for the years she spent as a teacher, they haven’t quite gone to waste. She is building a reputation as a go-to speaker on indie publishing, and how to plan, write, and publish a debut novel. She is currently working on #6 – a road trip ‘movie’ where two warring guardians are forced to join forces and set off in hot pursuit after a runaway niece and son.  Lizzie lives in Leicestershire (UK) with her husband, David.

She loves to hear from readers, so do get in touch . . .

Lizzie’s Links

https://www.amazon.com/author/lizzielamb

www.facebook.com/LizzieLambwriter

lizzielambwriter@gmail.com

website: www.lizzielamb.co.uk

https://twitter.com/lizzie_lamb

Newsletter – http://tinyurl.com/ELNL-2016

Linked in: uk.linkedin.com/pub/lizzie-lamb/18/194/202/

Goodreads http://tinyurl.com/cbla48d

Pinterest: http://www.pinterest.com/lizzielamb/

 

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Take Me, I’m Yours

India Buchanan plans to set up an English-Style bed and breakfast establishment in her great-aunt’s home, MacFarlane’s Landing, Wisconsin. But she’s reckoned without opposition from Logan MacFarlane whose family once owned her aunt’s house and now want it back. MacFarlane is in no mood to be denied. His grandfather’s living on borrowed time and Logan has vowed to ensure the old man sees out his days in their former home. India’s great-aunt has other ideas and has threatened to burn the house to the ground before she lets a MacFarlane set foot in it. There’s a story here. One the family elders aren’t prepared to share. When India finds herself in Logan’s debt, her feelings towards him change. However, the past casts a long shadow and events conspire to deny them the love and happiness they both deserve. Can India and Logan’s love overcome all odds? Or is history about to repeat itself?

 

Monday Marketing.

Lizzie Chantree Monday Marketing2

Happy new week everyone. Today’s post is about how you can help yourself with your marketing approach. When I published my first book, I didn’t know where to go to for help with marketing and I felt quite isolated. I then joined a book group called RRBC and also some Facebook groups and found that there is a lot of help out there. Here are my three top tips for marketing that have worked for me.

  1. Shout out about other people’s work on social media, but always remember to tag them in on it by adding their Facebook page name or Twitter bio name with the @ symbol in front. This disappears on Facebook once you type the name, but it tags the person you are talking about. More often than not, people will see that you are trying to help promote their work and do the same for you if they can. This is all about helping each other. It doesn’t mean spend all day tweeting or posting about other people’s work, but a few choice posts will make others see that you are willing to help them. They might check out your work, tweet about it, or share it on their Facebook timeline.
  2. Join groups on Facebook. You will often find people who have similar interests to you here, and if you are a writer, most groups about books will be full of other authors and readers of different genres. Just type something like romance readers book group etc in the search bar and ask to join. I have a book group and FB have just dropped 60 of my members without my knowledge, because they weren’t active, even though they may have enjoyed reading the posts. This seems to be a new thing, so if you want to stay in a group, be sure to post in it every now and them or join the group discussions. My book group is full of marketing tips for writers and book suggestions for readers. Lizzie’s Book Group. Feel free to join if you want to.
  3. Have bookmarks or business cards made up – not just with your business details, but make them interesting! You can put quotes, photos and anything that will make other people pick them up. Leave them in coffee shops, on notice boards and in shop windows. These are often free or cost as little as 50p per week to post.

Monday Marketing.

Lizzie Chantree Monday Marketing2

 

Happy 2019 everyone. Here are my marketing tips for today. This post is about setting new goals for yourself. Promotion and marketing can seem so daunting, but putting pressure on yourself to write and find new readers can cause extra stress, so these tips might prevent that from happening.

  1. Set yourself small and achievable goals to help make marketing seem less of an uphill struggle. Give yourself tasks like: Add 50 Twitter followers in a week. Build and promote your Facebook fanbase by getting 20 more likes in a week. Obviously scale this to how active your accounts already are. You might think adding 1,000 followers is achievable, so give yourself realistic targets.
  2. Set up tweets about your book/writing twice a day. Make them different and interesting.
  3. Submit your book to at least three blogs, magazines, review sites per week.

Challenging ourselves with small goals helps us to stay focussed and when we meet those targets, we feel good about it and want to try harder. If we have too many things to do on our lists, we can feel overwhelmed and then nothing gets done at all. Stick with what works and discard anything that doesn’t’t bring the results you are aiming for. Just add a different topic to the top of the list. Have a great week. From Lizzie.

For tips about repetition in marketing click here.

Happy New Year’s Eve!

Happy New Year’s Eve  everyone.

I was lucky enough to receive six marketing books that I’d wished for, for Christmas this year. I’ve begun reading them and will share any insights on my regular Marketing blogs in 2019. I can’t wait to get back to working on my latest romance book, as I have written about 20,000 words  and would like to complete it in the near future.

I hope that you all have exciting plans for the New Year and that 2019 brings lots of happiness and success to you all. I can’t wait to discover some new reads and to share them here too. I’ve tried lots of different genres in 2018, but am still drawn to the ones I write in, which are romance and humour.

Wishing you all an amazing and fulfilling New Year.

The saying goes, If you love what you have, you have everything you need.

Happy 2019!

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It’s almost Christmas!

Hello everyone. It’s almost Christmas and I’m sure you’ve all been thinking about, or have already done some festive marketing. I have been asked to design a lot of Twitter adverts recently and have also made some for the people who have appeared on my Introducing page on my blog. They are a great way to liven up Tweets and statistics say that people get more retweets on Twitter if the tweet has an image. So my top tip is to include a photo or graphic image to your tweets. There are lots of programmes where you can design them for yourself, or download free images if you don’t have your own.

If you are unable to design your own, I charge £10 per design for  jpeg twitter ad. You can contact me from the contact page on this blog and all you need to supply is your book cover and a review quote or the text you’d like included, including your Twitter @ name and your website or blog address.

Don’t forget to join in with my #CreativeBizHour Christmas party on Twitter with me, @Lizzie_Chantree tonight, 8-9pm GMT. Just add the # to tweets and replies to chat to join in and tell us all about yourself and your work. It’s a wonderful place to share creative ideas and the hashtag trends regularly, so your work might be seen by different people and one varied timelines.

Here are some examples of Twitter ads I’ve designed:

 

 

SEO and time saving tips for authors.

Hello everyone. I hope you had a relaxing weekend. For my Monday Marketing post today, I thought I’d offer some tips on something that can really save time for other bloggers and website owners who might be promoting your work, and hopefully improve SEO rankings on blog posts and website articles.

I found out years ago about the importance of naming your photos. I have blogged about this many times but it still happens a lot and it’s a simple thing to change. When people send me photos to appear on my blog, or social media feeds, they sometimes send them titled image001 image201 Book cover 4, picture in Spain etc! When Google search for content, they are always looking for something original, not only should you add your own content to posts to make them stand out and fly up the rankings, but the titles that you give your photos are so important. Not only do they register as the name of the photo and not another image001 or book cover 4, but they stand as an original image that you have given a name to. For example, I have called this photo, Lizzie Chantree author photo:

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This means that if I send this picture to someone to use on their website, they don’t have to spend hours trawling through photos to try and find the one I have sent them that they saved to their blog posts file, or other author files ages ago. They can simply search for photos with my name and all of the picture I have sent them will appear. If I am searching for a book cover an author has sent me earlier in the month that I have saved to an author file, I can easily spot the book’s name, but there might be over 100 book covers 1,2,3,4,5,6 etc. Simply naming your photos when you save them to your computer saves bloggers, website owners and anyone sharing your work a lot of time and energy and it also helps Google to recognise it. This means that they might be more likely to keep photos that aren’t clogging up their computers and confusing them with the same names and perhaps when they are uploading someone else’s photos to a blog post, they might think of you again as you are so easy to work with and provided professional content, that they can simply search for and find. Have an amazing week everyone!

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Monday Marketing. 3 Quick tips.

Hello everyone. I hope you had an amazing weekend. On Friday, and over the weekend, my publisher did a free book sale with lots of their authors. I was lucky enough for the two books I had in the sale, Ninja School Mum and If you love me, I’m yours, to both rise to #1 on Amazon.co.uk and Amazon.com in multiple categories on the first day of the sale. Ninja School Mum is now #11 on the bestsellers lists in paid sales and IYLMIY is in the top #42. I decided to go all out and try some new ideas for the sale, so here’s what I did for the sale:

  1. I redesigned all of my social media headers. This was time consuming, but across all of my platforms the theme matched. As it’s nearly Christmas, I made them festive. Whichever page you looked at for my social media, you would have seen a complimentary design. I offer a design service for anyone who doesn’t know how to make social media headers or graphics and ads, but you can make free designs on places like Visme or Canva
  2. I made myself a slogan. I chose, ‘A gift for you!‘ This told my readers that I had something for them, to say thanks for being such wonderful readers. It also fit perfectly with my Christmas theme.
  3. I made Twitter, Facebook, Instagram, Pinterest, blog posts. These all matched my social media headers. I made several, so that I didn’t spam my timeline with the same content over the three day sale.

 

Twitter header:

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Facebook header:

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Facebook and Twitter timeline graphics:

Instagram post:

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Twitter for writers.

Hello everyone. Happy new week. Quite a few people have been asking me about Twitter and some ways to be social on it without it taking over your whole life. It’s not easy!

Self-confidence meme by Lizzie Chantree 7.30

I feel that as a writer, it’s important to be on social media like Twitter, as it gives my readers and followers on there a chance to find out more about my personality and writing routine. If people enjoy my Twitter timeline, it makes sense that they might also like reading my books. I do schedule some tweets, but change them up every one to two weeks. Twitter doesn’t like posts to be repeated more than once every 24hrs, so be sure to only schedule posts for longer than this time. You can change one word in a tweet and it will count as a new scheduled tweet though. Most of these sites have brief tutorials of how to use them and the scheduling is pretty say to do. You literally type the text and set the time. If you do want to add images, then you sometimes have to use the paid version.

Mostly, I pop by Twitter a few times a day, to say hello and post updates about my writing. I add funny photos that fit with my writing theme, which is humour and romance and try to lighten people’s day, as this is what my books are about too, making my readers smile.

Let me know if you have any other apps that might help other writers. Have a fun filled and creative day!

 

Apps that work well for scheduling are:

Hootsuite

SocialOomph

Buffer

 

Powerful words.

I hope you have all had a great weekend. I read an interesting article on Saturday about finding insights from inspirational quotes. It was explaining how we can look at the words used in popular quotes and to try and work out what is so powerful about them. Why do they make an impact and what do they mean to us?

Logic meme by Lizzie Chantree

We can turn this around and ask the same question of our own writing. Do our words convey the message we want them to? Are our readers going to feel an emotional attachment to our stories from what we have written? It’s a top tip when sitting back and reconsidering everything during the editing stage. Are you making the impression you want to? If not, what can you do to really make your story work?

Happy writing!

 

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Self-confidence meme by Lizzie Chantree 7.30

 

If you love me, I’m yours. A romantic comedy by Lizzie Chantree.