Happy 2019 everyone. Here are my marketing tips for today. This post is about setting new goals for yourself. Promotion and marketing can seem so daunting, but putting pressure on yourself to write and find new readers can cause extra stress, so these tips might prevent that from happening.
- Set yourself small and achievable goals to help make marketing seem less of an uphill struggle. Give yourself tasks like: Add 50 Twitter followers in a week. Build and promote your Facebook fanbase by getting 20 more likes in a week. Obviously scale this to how active your accounts already are. You might think adding 1,000 followers is achievable, so give yourself realistic targets.
- Set up tweets about your book/writing twice a day. Make them different and interesting.
- Submit your book to at least three blogs, magazines, review sites per week.
Challenging ourselves with small goals helps us to stay focussed and when we meet those targets, we feel good about it and want to try harder. If we have too many things to do on our lists, we can feel overwhelmed and then nothing gets done at all. Stick with what works and discard anything that doesn’t’t bring the results you are aiming for. Just add a different topic to the top of the list. Have a great week. From Lizzie.
For tips about repetition in marketing click here.
Happy New Year’s Eve everyone.
I was lucky enough to receive six marketing books that I’d wished for, for Christmas this year. I’ve begun reading them and will share any insights on my regular Marketing blogs in 2019. I can’t wait to get back to working on my latest romance book, as I have written about 20,000 words and would like to complete it in the near future.
I hope that you all have exciting plans for the New Year and that 2019 brings lots of happiness and success to you all. I can’t wait to discover some new reads and to share them here too. I’ve tried lots of different genres in 2018, but am still drawn to the ones I write in, which are romance and humour.
Wishing you all an amazing and fulfilling New Year.
The saying goes, If you love what you have, you have everything you need.
Hello everyone. I hope you had a relaxing weekend. For my Monday Marketing post today, I thought I’d offer some tips on something that can really save time for other bloggers and website owners who might be promoting your work, and hopefully improve SEO rankings on blog posts and website articles.
I found out years ago about the importance of naming your photos. I have blogged about this many times but it still happens a lot and it’s a simple thing to change. When people send me photos to appear on my blog, or social media feeds, they sometimes send them titled image001 image201 Book cover 4, picture in Spain etc! When Google search for content, they are always looking for something original, not only should you add your own content to posts to make them stand out and fly up the rankings, but the titles that you give your photos are so important. Not only do they register as the name of the photo and not another image001 or book cover 4, but they stand as an original image that you have given a name to. For example, I have called this photo, Lizzie Chantree author photo:
This means that if I send this picture to someone to use on their website, they don’t have to spend hours trawling through photos to try and find the one I have sent them that they saved to their blog posts file, or other author files ages ago. They can simply search for photos with my name and all of the picture I have sent them will appear. If I am searching for a book cover an author has sent me earlier in the month that I have saved to an author file, I can easily spot the book’s name, but there might be over 100 book covers 1,2,3,4,5,6 etc. Simply naming your photos when you save them to your computer saves bloggers, website owners and anyone sharing your work a lot of time and energy and it also helps Google to recognise it. This means that they might be more likely to keep photos that aren’t clogging up their computers and confusing them with the same names and perhaps when they are uploading someone else’s photos to a blog post, they might think of you again as you are so easy to work with and provided professional content, that they can simply search for and find. Have an amazing week everyone!
Hello everyone. I hope you had an amazing weekend. On Friday, and over the weekend, my publisher did a free book sale with lots of their authors. I was lucky enough for the two books I had in the sale, Ninja School Mum and If you love me, I’m yours, to both rise to #1 on Amazon.co.uk and Amazon.com in multiple categories on the first day of the sale. Ninja School Mum is now #11 on the bestsellers lists in paid sales and IYLMIY is in the top #42. I decided to go all out and try some new ideas for the sale, so here’s what I did for the sale:
- I redesigned all of my social media headers. This was time consuming, but across all of my platforms the theme matched. As it’s nearly Christmas, I made them festive. Whichever page you looked at for my social media, you would have seen a complimentary design. I offer a design service for anyone who doesn’t know how to make social media headers or graphics and ads, but you can make free designs on places like Visme or Canva
- I made myself a slogan. I chose, ‘A gift for you!‘ This told my readers that I had something for them, to say thanks for being such wonderful readers. It also fit perfectly with my Christmas theme.
- I made Twitter, Facebook, Instagram, Pinterest, blog posts. These all matched my social media headers. I made several, so that I didn’t spam my timeline with the same content over the three day sale.
Facebook and Twitter timeline graphics:
I hope you have all had a great weekend. I read an interesting article on Saturday about finding insights from inspirational quotes. It was explaining how we can look at the words used in popular quotes and to try and work out what is so powerful about them. Why do they make an impact and what do they mean to us?
We can turn this around and ask the same question of our own writing. Do our words convey the message we want them to? Are our readers going to feel an emotional attachment to our stories from what we have written? It’s a top tip when sitting back and reconsidering everything during the editing stage. Are you making the impression you want to? If not, what can you do to really make your story work?
If you love me, I’m yours. A romantic comedy by Lizzie Chantree.
Hello everyone. I’ve been travelling in Spain and around the U.K. for the last few weeks and have been writing a new book. When I write I am inspired by views and the hustle and bustle of people around me, but I also like quiet writing time in my own studio, where I don’t have any noise other than the tapping of the computer keys while I type.
I have been working on social media and branding too and am trying a new app, Visme. I was offered a professional account to try and see what I thought of the software and so far so good. The basic software is ok, but once you log into the premium settings, there is so much to explore. I will write a blog post about it when I have found out exactly what the best features are. For now, check out https://www.visme.co to decide for yourself.
Some tips on discovering your own author brand:
- Define your brand. What is your purpose? How do you communicate your message and make an impact? For me this is letting my readers know what my ethos is, my writing style and why they might like my books. Take a look through my blog page and social media sites. They all have the same branding and hopefully tell my readers that I write romance novels.
- Do you have a professional headshot that you use across all social media platforms. It’s worth getting a proper photos taken or asking a friend to take one for you.
- Do you have a digital media kit? This is a marketing package that states what genre your books are, prices, page length, release dates etc. This makes it easy for journalists to upload relevant information without hours of research. Check out my media kit page here for some tips.