Marketing. That scary word!

Happy weekend everyone! Thank you to fellow author Natalie Ducey for her amazing support. Today I have been invited onto her blog to talk about drinking too much tea and  how much the word marketing used to terrify me!

You can check out the whole blog post here: Natalie’s Post.

Meet my writing partner, Pepper. Tea photo via Booklovers photos on Pinterest.

 

 

Meeting fellow authors.

Today I have nubbin lucky enough to visit the blog of fellow Crooked Cat author, Rose McClelland We chatted about our writing routines, what it’s like being a published author and book marketing techniques. Click Rose’s name to see the full post.

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The best money spent as an author.

Today’s stop on the tour is with author D.L. Finn. We talked about what made me decide to become and author, the best money I’ve ever spent as a writer and what I do for fun!

Check out the complete Q&A here:

Author D.L Finn’s author website. 

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Twitter Marketing.

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Today’s Marketing Post is about Twitter Marketing. I’ve noticed a lot of writers talking about how hard it is to promote their work lately and I have mentioned that supporting each other on Twitter is a good idea. Most writers will support others, but it is only fair to return the favour. Here are 3 tips for Twitter marketing.

  1. Join book groups on Twitter. They often have hashtags and will RT your book tweets with their hashtags in, as long as you do the same for other members of the group. Two of these groups are #RRBC and #ASMSG The members of Rave Reviews Book Club and ASMSG are very pro-active in retweeting book tweets with their hashtags. #RRBC have member of the month, and other prizes to be won for supportive members.
  2. Tweet support. Find some authors and bloggers with the same genre interests as you. Agree to support each other’s work across Twitter with RT’s. This is a tweet support team. You can set up automated tweets with their book links and Twitter handles in them and they can do the same for you. Apps like SocialOomph have free options and can schedule the tweets for you.
  3. Engage in discussion with your followers on Twitter. If you don’t talk to your followers in tweets, they won’t know anything about you other than you are selling books. If your genre is Romance, then tweet about things that would interest people who enjoy this genre. That could be relationships, travel, friendship, interiors, love, family, life goals, or anything related to romance that has a natural connection to your writing.

 

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Love's Child New Apple Award

 

Link backs and SEO.

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Welcome to another Monday Marketing post. I hope you’ve had a relaxing weekend and are ready for a brand new week?

Today’s topic is link backs and raising the SEO rankings of your blog or website. I recently discovered that a great way to generate more views on your site is to add internal links.

  1. Write an article or post with original content. Google notices if content is the same somewhere else on the web.
  2. Add internal links within your post. This is a great way to create more page views within one article. People often only stay on a page for a few minutes, but may click links to other related topics if highlighted in the post and stay on your website or blog for longer, which in turn will boost your SEO and make your site more visible. I have added links in this post for you to see what I mean. Click the highlighted text and you will be taken to other articles on my blog.
  3. How to add an internal link in WordPress: Highlight the word in your text that you would like to make an internal link, then click the insert link button in your control panel. Open a new tab/webpage in your browser and open a different page on your website that is relevant to the keyword you have highlighted and copy the link. For example: The word marketing in one of my posts, could be part of the current post, but could also lead you to another post i’ve written on the topic, which you might also enjoy. Then paste that link from the browser into the insert link box in the article you are writing. Check the open in another page box to ensure a new window opens with the alternative page, then click, add link. This will make your chosen word into a live internal link.

Pay it forward.

Today is Rave Reviews Book Club’s Pay It Forward day (#PIF). It’s my pleasure to introduce you to an author who is so supportive of others and I’d love to help you discover her work.

D.L Finn

Author D.L. Finn is an independent California local, who encourages everyone to embrace their inner child. She was born and raised in the foggy Bay Area, but in 1990 relocated with her husband, kids, dogs and cats to the Sierra foothills in Nevada City, CA. She immersed herself in reading all types of books, but especially loved romance, horror and fantasy. She always treasured creating her own reality on paper. Finally, being surrounded by towering pines, oaks and cedars, her creativity was cradled until it bloomed. Her creations vary from children’s books, young adult fantasy, adult paranormal romance to an autobiography with poetry. She continues on her adventure with an open invitation to her readers to join her.

Click the book covers to buy your own copy and start reading!

Review for No Fairy Tale:

No Fairy Tale takes a look at the author’s life from childhood to adulthood and the struggles inherent along the way. What makes this memoir unique is that the author chooses to tell it in third person substituting a “princess” for herself throughout the narrative.

I was initially wary of reading this, knowing it would touch on issues of abuse, something I have a hard time reading about. But the narrative is so strong and heartfelt, it’s impossible not to be caught up in the writing. The journey is rewarding, especially seeing how the author grows and is able to find peace, not only in her life, but with those around her.

The second half of the book is devoted to poetry. Reading through these, the mood often conveys what the writer was experiencing in her life at that point. Some are beautiful, others sad and dark. My favorites are Meadow, Valentine Kittens and Get Old.

Well written, No Fairy Tale, has the capability of aiding others in similar situations to rise above circumstance.

This Second Chance by [Finn, D.L.]
Book blurb for This Second Chance:
D.L. Finn’s first adult fiction, which has just been released!
Newly married Rachael Battaglia finally had it all. The only detail that stained Rachael’s perfect wedding was a gift she received. It was the exact present that her late ex-husband had given her on their wedding day — a snow globe. That marriage was not what she had envisioned, and she endured years of his abuse and charm until one night she escaped with two kids and one on the way.
Now Rachael was headed to Hawaii with an amazing man and her chance at happiness. Unbeknownst to Rachael, she had an Angel on her side, although this Angel might not be able to save Rachael and her family from the evil that surrounded them. This is a tale of love, past relationships, things unseen, and redemption. Will Rachael find her happy ending, or will this evil thing get its way?
More books by D.L.Finn
An Unusual Island by [Finn, D.L.]   Elizabeth's War by [Finn, D.L.]   Things on a Tree by [Finn, D.L.]
You can find D.L. Finn on Twitter: @dlfinnauthor 

Calling you!

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I’ve recently been told by my publisher that my new book with be out on the 30th Jan 2018. Hooray! The thing is …I now have to plan a virtual book launch. You may have seen my Twitter or Facebook post on this topic, where I have basically pleaded dramatically to anyone who can help me to make this process a success, to step forward! I have already published three books myself on Amazon, but this is my first launch and it is a complete mystery to me.

I began by thinking that the launch date was so far away, that it was too early to start planning, but seeing other authors with launch dates near mine already having book covers and blog tours planned, I’m starting to sweat and shake with nerves. Apparently it’s good to have live video Facebook feeds from your launch party, giveaways, quiz questions … What would make you attend a virtual book launch and what would draw you into interacting on Facebook and getting to know more about a book you hadn’t read yet?

So far I have set up a closed Facebook group that anyone can request to join. I will be jotting down launch day goals and explaining tips I have been given in case it helps anyone else in the group. I’m hoping that the people who have joined will jump in and have a great party with me on launch day. If you would like to be part of that experience, click the link here to join in with the launch group. The more the merrier!

 

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My Author Facebook page:

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Click here if you’d like to be added as a friend of my author page.

Click here if you want to pop by and like my author page.

Many thanks. From Lizzie :

Effective social media management.

Hello everyone! How are you all today? It’s Marketing and 3 Quick Tips Monday. This post is about ways to help manage your social media. Here are 3 great tools to help you improve work flow and stay on top of time management.

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ManageFlitter: ManageFlitter link, click here.

ManageFlitter is very easy to use. The free option works well, but it depends on your requirements. This platform helps you to work faster and has lots of great features.

You can sort your followers/following lists by criteria.

Find new people to follow.

Find out when your followers are online and schedule tweets appropriately.

Unfollow people. Some people follow Twitter accounts to grow their numbers, then unfollow as soon as they get a follow back. ManageFlitter helps you unfollow them too.

You can manage multiple accounts easily here.

Track keywords.

SocialOomph: SocialOOmph link, click here.

SocialOomph is a great way to boost your productivity on social media as you can schedule posts, add photos, and access multiple accounts across Twitter, Facebook, blogs LinkedIn, Tumblr, RSS feeds and more for a basic fee. The free option is good, but the cheapest paid option works for me.

Updates are easy to schedule and it has features to save posts for use later, copy old posts, make posts run on a recurring timeline and more.

Hootsuite: Hootsuite link, click here.

About Hootsuite: This is a great platform for managing multiple accounts from a single dashboard. You can schedule your own posts to go out at certain times of the day or you can RT or auto schedule from your own social media streams or lists. The downside is that it can be a bit sluggish and I tend to use it as a back up. It’s easy to use, but I wish it worked faster. It has to update information regularly, so this slows it down. It can be very useful and has a free option, which is suitable for most small businesses and creatives.

You can use Hootsuite for real time analytics and it has a trend spotting feature, which can be helpful if you want to see what’s popular on Social media and follow trends.

What time saving platforms for social media do you use? 

 

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Click photo to go straight to Amazon and grab your copy of Babe Driven for £0.99!

Tips for writers.

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Today’s Monday Marketing and 3 tips that are quick and easy to read are about writing. The tips can be used in any writing, including emails, novels, blog posts and more.

1.  Focus on how your reader can really jump in and enjoy your work. Will your reader understand the terminology you use? You don’t have to avoid technical jargon, but be aware that your reader’s knowledge might be different from your own. Choose words or phrases that most people will understand, unless you are aiming for a more limited audience.

2.  Create a compelling opening to your work. The first paragraph is all important. This is true of books, emails, marketing campaigns, blogs etc. If you fill the first few sentences with information, you might send your readers to sleep! Use catchy tagline for emails and try and use the name of the person you are sending to in the address. Most people ignore email addressed to an email address and not a person’s name.

3.  Be confident in what you are telling people. Keep your work to the point and don’t fill it with flowery words that are unnecessary. If you show your work in short manageable paragraphs, it helps the reader to stay with you. This is especially helpful in newsletters where you have to grab someones attention quickly and keep them interested in your topic.

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