Happy Monday everyone!
My latest marketing tips are from an author marketing meeting I went to a few weeks ago. They are based around free giveaways. I have been looking in to ways to promote my new romance novel, which is out early next year and this seemed like great advice. Let me know what you think.
1. If you are doing a free giveaway for your book, don’t give away your book! This sounds strange, but it does make sense. By doing a giveaway, you are trying to encourage readers to enjoy your work and buy your books. If you give the book away, you negate the possibility of the winners downloading/purchasing your work because they actually want to read it, not because they have been given it and might read it at a later date. A good way around this, would be to gift items related to your book genre and maybe a few chapters of your novel to tell them about the story. If they enjoy your style of writing, they might become a lifelong fan.
2. If you are giving away your book, this can work best if it is part of a series. You gift the first book in the series, then the reader may buy other books in the series if they love the characters and style.
3. If you are running a giveaway, it can work to get together with other authors and make one huge giveaway. This way your promotion would be shouted out across the social media platforms of the combined authors and gain more exposure for your work.
Be the first to know when my next book is available! Follow me on social media for updates.
6 thoughts on “Monday Marketing #3QuickTips”
I really like your tips, Lizzie. I’ll keep them in mind for when I finish my first novel.
I completely agree! I’ve never seen an upswing in sales or book reviews from giving away the book.
That’s interesting Jan. What do you give away instead of your book?
Reblogged this on Kim's Author Support Blog.
You are a star Kim! I’ve popped by your page to say thanks:)
My Pleasure, Lizzie!