Monday Marketing.

Book tweet 2 by Lizzie Chantree

Hello everyone. I’ve been busily writing a new novel and am now over halfway there. I’ve changed my routine and have been going to the gym more… not to work out, as I have an injury, but to sit and write. Originally I took my work there as a way to keep myself in the habit of going to the gym, but now I find I can easily write 1-2,000 words in a couple of hours. I think it is because I know I will only be there for a a short while and I set myself a 1,000 word target, which I’m disappointed if I don’t reach. Do you find a change of scenery helps with your flow of words?

For todays marketing tips, I was thinking of the fact that I’ve been contacted by some bookshops recently and asked to do some author visits and book signings. These were wonderful and I’m looking forward to them. They saw my interaction with readers online and contacted me about visiting their shops. So here are my 3 quick tips for being asked to book signings.

  1. Be social on social media and show your personality. Why would you be a good fit for a bookstore looking to fill their calendar with new authors?
  2. Have a website that is easy to find, fits your brand and has a way for bookshops to contact you. Be professional.
  3. Make it as easy as possible for the bookshop owner. Have press releases ready for them to send out. Have book links etc available for them and have author photos and book covers sent over for them to use in marketing material.



Monday Marketing with guest Lizzie Lamb.

Today it’s my great pleasure to invite author Lizzie Lamb onto my blog to share with you her top three marketing tips. I’m Currently writing my seventh romance novel, so I can relate to the ‘sit down and finish the novel’ tip!

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Lizzie’s author bio with links –

After teaching her 1000th pupil and working as a deputy head teacher in a large primary school, Lizzie decided to pursue her first love: writing. She joined the Romantic Novelists’ Association’s New Writers’ Scheme, wrote Tall, Dark and Kilted(2012), quickly followed by Boot Camp Bride. She went on to publish Scotch on the Rocks, which achieved Best Seller status within two weeks of appearing on Amazon and her next novel, Girl in the Castle, reached #3 in the Amazon charts. Lizzie is a founder member of indie publishing group – New Romantics Press, and has co-hosted author events at Aspinall, St Pancras and Waterstones, Kensington, talking about the research which underpins her novels. Lizzie latest romance Take Me, I’m Yoursis set in Wisconsin, a part of the USA which she adores. This novel also achieved BEST SELLER status >travel>USA. She has further Scottish-themed romances planned and spends most of the summer touring the Scottish Highlands researching men in kilts. What’s not to like? As for the years she spent as a teacher, they haven’t quite gone to waste. She is building a reputation as a go-to speaker on indie publishing, and how to plan, write, and publish a debut novel. She is currently working on #6 – a road trip ‘movie’ where two warring guardians are forced to join forces and set off in hot pursuit after a runaway niece and son.  Lizzie lives in Leicestershire (UK) with her husband, David.

She loves to hear from readers, so do get in touch . . .

Lizzie’s Links

https://www.amazon.com/author/lizzielamb

www.facebook.com/LizzieLambwriter

lizzielambwriter@gmail.com

website: www.lizzielamb.co.uk

https://twitter.com/lizzie_lamb

Newsletter – http://tinyurl.com/ELNL-2016

Linked in: uk.linkedin.com/pub/lizzie-lamb/18/194/202/

Goodreads http://tinyurl.com/cbla48d

Pinterest: http://www.pinterest.com/lizzielamb/

 

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Take Me, I’m Yours

India Buchanan plans to set up an English-Style bed and breakfast establishment in her great-aunt’s home, MacFarlane’s Landing, Wisconsin. But she’s reckoned without opposition from Logan MacFarlane whose family once owned her aunt’s house and now want it back. MacFarlane is in no mood to be denied. His grandfather’s living on borrowed time and Logan has vowed to ensure the old man sees out his days in their former home. India’s great-aunt has other ideas and has threatened to burn the house to the ground before she lets a MacFarlane set foot in it. There’s a story here. One the family elders aren’t prepared to share. When India finds herself in Logan’s debt, her feelings towards him change. However, the past casts a long shadow and events conspire to deny them the love and happiness they both deserve. Can India and Logan’s love overcome all odds? Or is history about to repeat itself?

 

Monday Marketing.

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Happy new week everyone. I’ve been working hard on my latest manuscript and it’s coming along nicely. I’m about to write about my main male character in the story, but suddenly another minor male character has stepped up and appeared far sooner that I’d originally imagined. He obviously wants to be a bigger part in the story! I love it when this happens and it makes writing the new book so much fun.

I often support other authors on my blog, but it’s now booked up until the middle of the year, so I thought I’d open up some marketing posts to top tips from authors who can share their experience with you and possibly give you some insight into their own writing journey. The first tips are from Awen Thornber, who is a mystery and romance author.

Awen’s top marketing tips:

1. If your book is much more than just a romance, don’t have ‘A Romance’ under the title on the cover. It gives the impression that it’s just a romance. Sometimes the publisher might add this – but being a novice you might find it difficult to object. Try and raise objections early if you are unhappy with something and be willing to listen to your publishers reasoning.

2. Give the back blurb a lot of thought. Don’t rush this stage. Don’t have something on the back that isn’t relevant to your readers or the story as this might cause confusion, even if you think it will put your book in better categories. Research what will work for your genre and see what other authors are doing to be more visible with keywords. My book has the words ‘let’s dance’ on the back as this fits with the story, but on reflection, this may deter readers who aren’t interested in dance and narrows my marketplace.

3. The ‘Foxtrot’ in my book’s title is a nod towards the police/crime/intrigue part of the novel but I think it was too subtle taking the top two points into consideration. So my top tip would be to seriously think and look at the cover and title and how it appears to would be readers. Get several opinions before settling for the final wording. You only have a matter of seconds to attract a reader to your book out of a page of similar books for sale on Amazon. The cover is the all important sales and marketing tool. It’s the make or break for your book being chosen out of a larger selection.

Some reviewers have commented that despite not liking dance they were surprised to find they enjoyed the book because it was much more than dance. Other reviewers who don’t usually read romance enjoyed the suspense with the crime aspect. Your title, cover and blurb needs to reel in a wider and diverse readership. The wrong choice of words narrows it right down to a few. I realised very quickly when it was too late that my cover obviously targeted a reader who solely liked dance and romance.

This has made it harder to market.

I hope this helps you all! From Awen. 

Foxtrot in FreshbyThreads of Awen

Book buy links for Awen’s books:

Foxtrot in Freshby

Threads of Awen

 

 

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Monday Marketing.

Lizzie Chantree Monday Marketing2

Happy new week everyone. Today’s post is about how you can help yourself with your marketing approach. When I published my first book, I didn’t know where to go to for help with marketing and I felt quite isolated. I then joined a book group called RRBC and also some Facebook groups and found that there is a lot of help out there. Here are my three top tips for marketing that have worked for me.

  1. Shout out about other people’s work on social media, but always remember to tag them in on it by adding their Facebook page name or Twitter bio name with the @ symbol in front. This disappears on Facebook once you type the name, but it tags the person you are talking about. More often than not, people will see that you are trying to help promote their work and do the same for you if they can. This is all about helping each other. It doesn’t mean spend all day tweeting or posting about other people’s work, but a few choice posts will make others see that you are willing to help them. They might check out your work, tweet about it, or share it on their Facebook timeline.
  2. Join groups on Facebook. You will often find people who have similar interests to you here, and if you are a writer, most groups about books will be full of other authors and readers of different genres. Just type something like romance readers book group etc in the search bar and ask to join. I have a book group and FB have just dropped 60 of my members without my knowledge, because they weren’t active, even though they may have enjoyed reading the posts. This seems to be a new thing, so if you want to stay in a group, be sure to post in it every now and them or join the group discussions. My book group is full of marketing tips for writers and book suggestions for readers. Lizzie’s Book Group. Feel free to join if you want to.
  3. Have bookmarks or business cards made up – not just with your business details, but make them interesting! You can put quotes, photos and anything that will make other people pick them up. Leave them in coffee shops, on notice boards and in shop windows. These are often free or cost as little as 50p per week to post.

Monday Marketing.

Lizzie Chantree Monday Marketing2

 

Happy 2019 everyone. Here are my marketing tips for today. This post is about setting new goals for yourself. Promotion and marketing can seem so daunting, but putting pressure on yourself to write and find new readers can cause extra stress, so these tips might prevent that from happening.

  1. Set yourself small and achievable goals to help make marketing seem less of an uphill struggle. Give yourself tasks like: Add 50 Twitter followers in a week. Build and promote your Facebook fanbase by getting 20 more likes in a week. Obviously scale this to how active your accounts already are. You might think adding 1,000 followers is achievable, so give yourself realistic targets.
  2. Set up tweets about your book/writing twice a day. Make them different and interesting.
  3. Submit your book to at least three blogs, magazines, review sites per week.

Challenging ourselves with small goals helps us to stay focussed and when we meet those targets, we feel good about it and want to try harder. If we have too many things to do on our lists, we can feel overwhelmed and then nothing gets done at all. Stick with what works and discard anything that doesn’t’t bring the results you are aiming for. Just add a different topic to the top of the list. Have a great week. From Lizzie.

For tips about repetition in marketing click here.

Happy New Year’s Eve!

Happy New Year’s Eve  everyone.

I was lucky enough to receive six marketing books that I’d wished for, for Christmas this year. I’ve begun reading them and will share any insights on my regular Marketing blogs in 2019. I can’t wait to get back to working on my latest romance book, as I have written about 20,000 words  and would like to complete it in the near future.

I hope that you all have exciting plans for the New Year and that 2019 brings lots of happiness and success to you all. I can’t wait to discover some new reads and to share them here too. I’ve tried lots of different genres in 2018, but am still drawn to the ones I write in, which are romance and humour.

Wishing you all an amazing and fulfilling New Year.

The saying goes, If you love what you have, you have everything you need.

Happy 2019!

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It’s almost Christmas!

Hello everyone. It’s almost Christmas and I’m sure you’ve all been thinking about, or have already done some festive marketing. I have been asked to design a lot of Twitter adverts recently and have also made some for the people who have appeared on my Introducing page on my blog. They are a great way to liven up Tweets and statistics say that people get more retweets on Twitter if the tweet has an image. So my top tip is to include a photo or graphic image to your tweets. There are lots of programmes where you can design them for yourself, or download free images if you don’t have your own.

If you are unable to design your own, I charge £10 per design for  jpeg twitter ad. You can contact me from the contact page on this blog and all you need to supply is your book cover and a review quote or the text you’d like included, including your Twitter @ name and your website or blog address.

Don’t forget to join in with my #CreativeBizHour Christmas party on Twitter with me, @Lizzie_Chantree tonight, 8-9pm GMT. Just add the # to tweets and replies to chat to join in and tell us all about yourself and your work. It’s a wonderful place to share creative ideas and the hashtag trends regularly, so your work might be seen by different people and one varied timelines.

Here are some examples of Twitter ads I’ve designed:

 

 

Monday Marketing. 3 Quick tips.

Hello everyone. I hope you had an amazing weekend. On Friday, and over the weekend, my publisher did a free book sale with lots of their authors. I was lucky enough for the two books I had in the sale, Ninja School Mum and If you love me, I’m yours, to both rise to #1 on Amazon.co.uk and Amazon.com in multiple categories on the first day of the sale. Ninja School Mum is now #11 on the bestsellers lists in paid sales and IYLMIY is in the top #42. I decided to go all out and try some new ideas for the sale, so here’s what I did for the sale:

  1. I redesigned all of my social media headers. This was time consuming, but across all of my platforms the theme matched. As it’s nearly Christmas, I made them festive. Whichever page you looked at for my social media, you would have seen a complimentary design. I offer a design service for anyone who doesn’t know how to make social media headers or graphics and ads, but you can make free designs on places like Visme or Canva
  2. I made myself a slogan. I chose, ‘A gift for you!‘ This told my readers that I had something for them, to say thanks for being such wonderful readers. It also fit perfectly with my Christmas theme.
  3. I made Twitter, Facebook, Instagram, Pinterest, blog posts. These all matched my social media headers. I made several, so that I didn’t spam my timeline with the same content over the three day sale.

 

Twitter header:

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Facebook header:

Facebok Free book header. Lizzie Chantree.png

Facebook and Twitter timeline graphics:

Instagram post:

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Monday Marketing.

Hello everyone. I’ve been reading some interesting marketing articles this week, but the one that struck a chord the most was about branding. The article I read mentioned about updating your branding/author brand every three to four months. What do you think about that? Do you follow this idea for your own writing or business?

The article didn’t mean to change your logo or pay for new author photos for your books, but to update your social media headers, ads, tweets, posts and book photos regularly. I updated mine when my latest book came out in July, and do change it with every book release, but am now thinking that I might give the headers etc an overhaul. I do however, update my social media graphics/book posts each week and interact with my followers there regularly.

Here are some of my branding concepts that follow through for book launches and author talks. You can see how it changes for each book, but stays within my theme of romance.

Ninja School Mum book launch:
If you love me, I’m yours book launch:
My Author branding:

 

It’s good if your business or writing page reflects what you do or the genre you write in, otherwise it’s confusing to customers. Whichever way you go forward, keep in mind that you are telling a story about who you are as a business/person/writer and you can do this very well with images and text. Get it right and it will help people understand what you are all about and help them to decide to visit again. Have a fabulous week everyone. From Lizzie.

Sharing is caring.

Lizzie Chantree blog

 

Hello everyone. I hope you had an amazing weekend. Today’s Monday Marketing is about how shareable your blog posts are. I find it really frustrating when I find a great blog to read and want to share it with my 60.4k real twitter followers. I love tweeting about topics that interest me and hope my Twitter followers enjoy them to. I read a lot of articles and often add them to my social media timelines. If there is no way to share an article, I leave it and sometimes don’t return to that site.

Tip 1.

Add social media sharing buttons to each article. Most websites and blogs have plugins you can add to easily share to Twitter Facebook, Pinterest, LinkedIn and more. It might be worth taking the time to call to whoever is hosting you site to ask how to add these buttons, but with WordPress, you simply click the plugin tab, find the ones for social sharing and then click install. They then appear at the end of every post you add to your site.

Tip 2.

Visuals. Always add visuals or photographs to your blog posts, Tweets and Facebook pages. Tweet images get on average 150% more RT’s than tweets without an image and on Facebook, posts with photos or images get approx. 87% more interaction. The images often catch the eye and engage the reader of the tweet or post.

Tip 3.

It’s often a good idea to add your Twitter timeline and Facebook details to your blog page or website at the side of the front page. This updates as often as you send out a new post, so your site has fresh content and it encourages readers to visit your other social media sites. You can do this by adding a widget to the sidebar on your blog post. Once again, a quick telephone call to your site provider will be the quickest way to understand how to do this. Most blogs and websites have a social sharing section in the plugins or widget sidebar in the menu, where you just have to say where you want it to go on your site and then click install.

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Don’t forget to join me for #CreativeBizHour on Twitter tonight @Lizzie_Chantree for an hour of creative chat and networking. Just add the hashtag to tweets and replies to chat to join in.