Hello everyone. I’ve been reading some interesting marketing articles this week, but the one that struck a chord the most was about branding. The article I read mentioned about updating your branding/author brand every three to four months. What do you think about that? Do you follow this idea for your own writing or business?
The article didn’t mean to change your logo or pay for new author photos for your books, but to update your social media headers, ads, tweets, posts and book photos regularly. I updated mine when my latest book came out in July, and do change it with every book release, but am now thinking that I might give the headers etc an overhaul. I do however, update my social media graphics/book posts each week and interact with my followers there regularly.
Here are some of my branding concepts that follow through for book launches and author talks. You can see how it changes for each book, but stays within my theme of romance.
Ninja School Mum book launch:
If you love me, I’m yours book launch:
My Author branding:
It’s good if your business or writing page reflects what you do or the genre you write in, otherwise it’s confusing to customers. Whichever way you go forward, keep in mind that you are telling a story about who you are as a business/person/writer and you can do this very well with images and text. Get it right and it will help people understand what you are all about and help them to decide to visit again. Have a fabulous week everyone. From Lizzie.
Hello everyone. I’ve been travelling in Spain and around the U.K. for the last few weeks and have been writing a new book. When I write I am inspired by views and the hustle and bustle of people around me, but I also like quiet writing time in my own studio, where I don’t have any noise other than the tapping of the computer keys while I type.
I have been working on social media and branding too and am trying a new app, Visme. I was offered a professional account to try and see what I thought of the software and so far so good. The basic software is ok, but once you log into the premium settings, there is so much to explore. I will write a blog post about it when I have found out exactly what the best features are. For now, check out https://www.visme.co to decide for yourself.
Some tips on discovering your own author brand:
- Define your brand. What is your purpose? How do you communicate your message and make an impact? For me this is letting my readers know what my ethos is, my writing style and why they might like my books. Take a look through my blog page and social media sites. They all have the same branding and hopefully tell my readers that I write romance novels.
- Do you have a professional headshot that you use across all social media platforms. It’s worth getting a proper photos taken or asking a friend to take one for you.
- Do you have a digital media kit? This is a marketing package that states what genre your books are, prices, page length, release dates etc. This makes it easy for journalists to upload relevant information without hours of research. Check out my media kit page here for some tips.
I hope you’ve all had a relaxing weekend? Today’s tips are about generating marketing for yourself without having to pay out to a marketing budget. I’ve been running networking hours for years and have taught myself quite a few ways to market my work, but when I started out, I literally had no clue where to start. Today, there are many ways for you to simply promote your product, book or social media page, with images and text.
- Check out the Canva app. You can get this for free on your computer or phone. It is a graphics editing site. It has pre-made templates for all of the social media sites, like Twitter, Facebook, Instagram and more. Simply select the template you want to use, then upload your own photos from the tab on the left hand side and drag the photo you want to use into the template. You can then click and highlight the text and change it’s colour, font, size and the actual text. It takes a while to play around with and familiarise yourself with it’s function, but it’s a great app to use for free marketing. You can purchase photos for around $1 if you want different picture, but sites like Pixabay have free photos that you can download to your computer and then upload onto Canva for free.
- IMGFlip.com is another meme or image and text generator. Simply type in the theme you are looking for, for example, travel, and then choose a picture from the selection shown. Change the text in the two text boxes on the right hand side and then save your image.
- The third way, which is more time consuming and will only work if you have the correct programmes on your computer, is to Google the correct image sizes for the social media site you want to use and then set up an image on Photoshop. You can then easily add text and swap the images around once you have set up your own template. Once you have your own template, the possibilities are endless.
This is a Canva design template I added my book cover and text to.
This is an IMGFlip template with my words on it.
This is a Photoshop template that I made myself.
Today’s Monday Marketing and 3 quick tips is about your author website. This is often the first thing a reader, agent or publisher looks for after hearing about your work. If it looks professional and fits with your genre and writing style, then the message you are sending out is more coherent.
- Pick colours, images and fonts for your website that reflect your genre.
- Keep the content fresh. Google Analytics can tell if your content is cut and pasted from another site. Some site owners add code to their text to make it easier to identify. Update your site regularly for this same reason.
- Most websites have category and tags options in the sidebar when you are writing a post. Don’t forget to use them. Adding tags like: romance, books, reading, Lizzie Chantree, etc, makes it easier for anyone searching for your content to find you. The same works for a short seo and meta description. If these are original, they are more likely to stand out.
Have a great week everyone! From Lizzie
Happy new week everyone. Today’s Monday marketing and 3 Quick Tips is about sprinkling kindness around like confetti. I recently read a magazine article where it said that having a positive mental attitude, treating others fairly and reaching out to assist people, also helps to boost your mood, triggers good endorphins and raises productivity during your own day. It’s not hard to share a social media post for someone else, add their product links to your emails, or to use word of mouth to recommend someone else’s products or services. It could take you a moment, but have positive effects on someone else’s day or business for days or weeks to come.
- Take a moment to share a post on social media that you think will help someone else’s products or business.
- When you are talking to friends, recommend someone. Word of mouth is a very powerful form of advertising that can be overlooked when everyone is so busy and doesn’t have a lot of time to catch up with friends or colleagues. Share a business card from someone you know, or spread the word about their websites or blogs.
- If you meet someone who might help a friend or colleague’s business, take a business card or jot down the details and then introduce them via social media or in person. Email them the details and spread the word about both businesses. They in turn will remember you for being kind and connecting them.
I’ve been chatting to a lot of people lately and many discussions are about how busy everyone is. I find the term busy really stressful! The reason is because I have a vivid imagination and picture everyone running around waving their arms in the air and panicking. In reality, busy people are often enjoying their day or job and are being super productive. What I would say, is that even the you are busy, try and carve out some time for yourself.
As a creative person, I find it inspiring to chat to others on my networking hour on twitter, even though it’s such a fast paced hour. I enjoy meeting friends and family for lunch an make time for this, as it inspires me and makes me feel more energetic and happier when I am at work. I also fit in time to read. As an author it’s not only important for my job, but it’s relaxing and time away from everyday worries or tasks can breathe fresh life into your day and make you much more able to concentrate after taking a break.
Making time for yourself might be at the bottom of your to do list, but it’s actually important for your wellbeing and might help you stay focused and reduce stress levels for the rest of the week.
Top tips for carving some YOU time into the day.
- Get up an hour earlier. It might seem harsh, but if this hour is spent exercising or reading a book, even if the book is about a business topic or hobby, then your mind is drawn away from worries and your day starts with an alert mind.
- Make time to have a lunch hour if you can. Eating at regular intervals perks up a tired body and mind. Do something completely different to your job or task for that one hour.
- Phone a friend or family member. Pick someone you haven’t spoken to for a while and reconnect. It’s so easy to lose contact with people because everyone is busy. Take a moment to call or text and say hello. It might mean a lot to the person you are calling that you have taken time out of your busy schedule for them and it could make you feel good too.