Hello everyone. Happy new week. I have my first author talk in a library this week and have been researching the best way to schedule the talk. They have booked me in for two hours, but my chat needs to be about 20 minutes and then an author Q&A and tea and coffee. I’ll let you know how I get on as I’m extremely nervous and two hours seems a very long time!
Tips for planning an author talk:
- Have seven points of interest and explain them to your audience, so that they understand the structure of the talk. For example: Point 1. My working life before I became and author. Point 2. Fun facts about my career. Point 3. Why I changed career path. Point 4. Self-publishing. Do I think it’s a good idea? Point 5. Publishing contracts. What it’s like being offered one. Point 6. How some books become bestsellers. Point 7. Life after you’ve published a novel.
- Plan questions you might be asked and write your answers, so that you aren’t caught off guard.
- Hold a Q&A session, so that visitors can ask any questions you haven’t already answered.
Good luck if you have your own author talks planned. If you have any top tips to share, feel welcome to leave them in the comments section below. Much appreciated! From Lizzie:)
I’ve read a lot about the importance of mailing lists and with new legislation coming in with regard to privacy, it’s been pretty hectic for everyone who has a subscriber list, not only trying to work out what it means, but also to make sure we comply if we can.
I have been working with my publisher and have a book out this year, another in July and am writing a third. In between this and marketing my books, I have found it difficult to keep up with sending out newsletters or building that all important mailing list. My apologies to everyone. I use MailChimp for my newsletters, have still sent out a newsletter offering my subscribers the option to unsubscribe or to stay and have a privacy page on my blog now.
This has actually given me the drive to begin proper newsletter and to keep up with sending out news of my writing. I’m not going to send it more than once a month, but it will have more content and things that aren’t on my blog. It won’t be a sales letter, but it will be topical news about my writing journey and some marketing tips that aren’t on my blog, which are just for subscribers.
Wishing you all a fun filled and creative weekend.
Happy new week everyone. Today’s Monday marketing and 3 Quick Tips is about sprinkling kindness around like confetti. I recently read a magazine article where it said that having a positive mental attitude, treating others fairly and reaching out to assist people, also helps to boost your mood, triggers good endorphins and raises productivity during your own day. It’s not hard to share a social media post for someone else, add their product links to your emails, or to use word of mouth to recommend someone else’s products or services. It could take you a moment, but have positive effects on someone else’s day or business for days or weeks to come.
- Take a moment to share a post on social media that you think will help someone else’s products or business.
- When you are talking to friends, recommend someone. Word of mouth is a very powerful form of advertising that can be overlooked when everyone is so busy and doesn’t have a lot of time to catch up with friends or colleagues. Share a business card from someone you know, or spread the word about their websites or blogs.
- If you meet someone who might help a friend or colleague’s business, take a business card or jot down the details and then introduce them via social media or in person. Email them the details and spread the word about both businesses. They in turn will remember you for being kind and connecting them.
Hi everyone. Today’s Monday Marketing and 3 quick tips are about Giveaways. I am currently holding my first #giveaway on Twitter and Facebook for my book Ninja School Mum. The giveaways have only been running for a day or so and I will keep you updated on the progress, but here is what I’ve learnt so far. My book jumped up higher in the bestseller’s lists than it had been for the previous few days. What has also happened is that people downloaded Ninja School Mum when they found out about it after being tagged into the giveaway by friends, as they didn’t want to wait to read it, which is incredible and something I am very thankful for. To view the details of my giveaways click here for Twitter and here for Facebook. Below is the image I used for my Twitter giveaway.
- Pin your giveaway to the top of your Twitter page as your pinned Tweet for the duration of the giveaway.
- Ask people to tag their friends in the comments section under the giveaway post. To do this they simply type in their friend’s Twitter/Facebook name, for example, @Lizzie_Chantree/ Lizzie Chantree as a comment. This expands the giveaway reach and is a great way for book lovers to share a read they like the look of, with their friends.
- Don’t forget to add a universal link to your book or product at the bottom of the Twitter or Facebook post as well as a clear image. You can create a universal link at places like BookLinker. A universal link is a link that works for all Amazon stores and takes the viewer to the correct site for the country they live in.
Hi everyone. Today’s post is about also bought on Amazon. It is the section that offers similar products to people who have purchased something on Amazon. It is important because it works on Amazon’s algorithm and sends your book or product to customers who might also like to buy it, as they have purchased something similar before. For example, someone who has bought a romance book, might enjoy a romantic suspense novel. Someone who has bought a bikini, might also like suntan lotion.
The full article here explains that although selling to your friends and family first is wonderful, it also adds them to your products ‘fans’ and then your books/products would be sent out as an also bought. If you have other customers who buy your products first, then they will be the ones seen as ‘fans’ and they will be sent your new products as something they might also like. Friends and family buying your book first, may be detrimental to your future sales as the promotions would be sent to them, when it is likely they would know about them already.
Read the full article here. I posted this in my Facebook book group Lizzie’s Book Group a couple of weeks ago, so some of you may have read it there. Feel free to join the group if you aren’t there already.
Understanding also bought on Amazon, click here.
Happy weekend everyone! Thank you to fellow author Natalie Ducey for her amazing support. Today I have been invited onto her blog to talk about drinking too much tea and how much the word marketing used to terrify me!
You can check out the whole blog post here: Natalie’s Post.
Meet my writing partner, Pepper. Tea photo via Booklovers photos on Pinterest.
Today I have nubbin lucky enough to visit the blog of fellow Crooked Cat author, Rose McClelland We chatted about our writing routines, what it’s like being a published author and book marketing techniques. Click Rose’s name to see the full post.