Monday Marketing. 3 Quick tips.

Hello everyone. I hope you had an amazing weekend. On Friday, and over the weekend, my publisher did a free book sale with lots of their authors. I was lucky enough for the two books I had in the sale, Ninja School Mum and If you love me, I’m yours, to both rise to #1 on Amazon.co.uk and Amazon.com in multiple categories on the first day of the sale. Ninja School Mum is now #11 on the bestsellers lists in paid sales and IYLMIY is in the top #42. I decided to go all out and try some new ideas for the sale, so here’s what I did for the sale:

  1. I redesigned all of my social media headers. This was time consuming, but across all of my platforms the theme matched. As it’s nearly Christmas, I made them festive. Whichever page you looked at for my social media, you would have seen a complimentary design. I offer a design service for anyone who doesn’t know how to make social media headers or graphics and ads, but you can make free designs on places like Visme or Canva
  2. I made myself a slogan. I chose, ‘A gift for you!‘ This told my readers that I had something for them, to say thanks for being such wonderful readers. It also fit perfectly with my Christmas theme.
  3. I made Twitter, Facebook, Instagram, Pinterest, blog posts. These all matched my social media headers. I made several, so that I didn’t spam my timeline with the same content over the three day sale.

 

Twitter header:

Twitter book header Lizzie Chantree.png

Facebook header:

Facebok Free book header. Lizzie Chantree.png

Facebook and Twitter timeline graphics:

Instagram post:

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Twitter for writers.

Hello everyone. Happy new week. Quite a few people have been asking me about Twitter and some ways to be social on it without it taking over your whole life. It’s not easy!

Self-confidence meme by Lizzie Chantree 7.30

I feel that as a writer, it’s important to be on social media like Twitter, as it gives my readers and followers on there a chance to find out more about my personality and writing routine. If people enjoy my Twitter timeline, it makes sense that they might also like reading my books. I do schedule some tweets, but change them up every one to two weeks. Twitter doesn’t like posts to be repeated more than once every 24hrs, so be sure to only schedule posts for longer than this time. You can change one word in a tweet and it will count as a new scheduled tweet though. Most of these sites have brief tutorials of how to use them and the scheduling is pretty say to do. You literally type the text and set the time. If you do want to add images, then you sometimes have to use the paid version.

Mostly, I pop by Twitter a few times a day, to say hello and post updates about my writing. I add funny photos that fit with my writing theme, which is humour and romance and try to lighten people’s day, as this is what my books are about too, making my readers smile.

Let me know if you have any other apps that might help other writers. Have a fun filled and creative day!

 

Apps that work well for scheduling are:

Hootsuite

SocialOomph

Buffer

 

Monday Marketing. 3 Quick tips.

Hello everyone. Happy new week. I have my first author talk in a library this week and have been researching the best way to schedule the talk. They have booked me in for two hours, but my chat needs to be about 20 minutes and then an author Q&A and tea and coffee. I’ll let you know how I get on as I’m extremely nervous and two hours seems a very long time!

NSM tweets

Tips for planning an author talk:

  1. Have seven points of interest and explain them to your audience, so that they understand the structure of the talk. For example: Point 1. My working life before I became and author. Point 2. Fun facts about my career. Point 3. Why I changed career path. Point 4. Self-publishing. Do I think it’s a good idea? Point 5. Publishing contracts. What it’s like being offered one. Point 6. How some books become bestsellers. Point 7. Life after you’ve published a novel.
  2. Plan questions you might be asked and write your answers, so that you aren’t caught off guard.
  3. Hold a Q&A session, so that visitors can ask any questions you haven’t already answered.

Good luck if you have your own author talks planned. If you have any top tips to share, feel welcome to leave them in the comments section below. Much appreciated! From Lizzie:)

 

Getting messy.

After looking at options available on the internet and not finding what I needed, I decided that I would make my own tablecloths for the book launch of my latest book, If you love me, I’m yours. As the book is about a family of eccentric artists, I wanted an art and love theme. I thought that it would be nice for my guests to be able to create their own are during the launch.

My solution was to grab some old colouring in books my children have grown out of and to get messy! The results are something I’m really pleased with. Firstly, I placed the colouring pages face down on a round table, then tuck them together with Sellotape and a glue stick. Next I turned them over and trimmed the edges freehand. I did the same with the inner edge. Next I lifted it all up and placed it onto a pink tablecloth that matches my book cover colour. Voila! It cost me £1 for the plastic tablecloth.

Once again I will be having gift bags with my bookmarks and some sweets inside. This will create the centrepiece of the table. I will also add small silver pots with mini felt tip pens beside each bag, so that everyone can create a masterpiece! Let me know what you think.

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Also bought on Amazon.

Hi everyone. Today’s post is about also bought on Amazon. It is the section that offers similar products to people who have purchased something on Amazon. It is important because it works on Amazon’s algorithm and sends your book or product to customers who might also like to buy it, as they have purchased something similar before. For example, someone who has bought a romance book, might enjoy a romantic suspense novel. Someone who has bought a bikini, might also like suntan lotion.

The full article here explains that although selling to your friends and family first is wonderful, it also adds them to your products ‘fans’ and then your books/products would be sent out as an also bought. If you have other customers who buy your products first, then they will be the ones seen as ‘fans’ and they will be sent your new products as something they might also like. Friends and family buying your book first, may be detrimental to your future sales as the promotions would be sent to them, when it is likely they would know about them already.

Read the full article here. I posted this in my Facebook book group Lizzie’s Book Group a couple of weeks ago, so some of you may have read it there. Feel free to join the group if you aren’t there already.

Understanding also bought on Amazon, click here.

Lizzie Chantree biz quotes 1

Pinterest for writers.

 

Lizzie Chantree biz quotes 1

I’ve just read an article that was so interesting that I read it twice! It was about an author who used Pinterest for marketing his books. I had never thought about Pinterest other than a fun way to connect with people who enjoy design ideas, like I do. I am now beginning to see things a bit differently.

The article stated that Twitter posts have a 24 minute viewing time lifespan, Facebook posts 90 minutes and Pinterest post, 3.5 months! This is because people often go back to their favourite pins and re-pin them, share them, or just admire them and show them to friends. The most viewed pins have some sort of useful message or meme on them. Women make up 80% of users on Pinterest. On average pins are re-pinned 11 times.

Some tips for a great pin.

  1. Design your pin to be tall and thin like a bookmark. This takes up less Pinterest real estate on each page and makes it more likely to be repined. Size 300 x 800 px.
  2. Give tips or pointers. People love to read short tips, like this list!
  3. Give the edges colour, so that they stand out.
  4. Add links to your pins, so that when they are shared so is your URL.
  5. Add descriptions to your pins. Don’t leave those spaces blank. Use the opportunity to tell people about yourself or your product.