Today’s Marketing Post is about Twitter Marketing. I’ve noticed a lot of writers talking about how hard it is to promote their work lately and I have mentioned that supporting each other on Twitter is a good idea. Most writers will support others, but it is only fair to return the favour. Here are 3 tips for Twitter marketing.
- Join book groups on Twitter. They often have hashtags and will RT your book tweets with their hashtags in, as long as you do the same for other members of the group. Two of these groups are #RRBC and #ASMSG The members of Rave Reviews Book Club and ASMSG are very pro-active in retweeting book tweets with their hashtags. #RRBC have member of the month, and other prizes to be won for supportive members.
- Tweet support. Find some authors and bloggers with the same genre interests as you. Agree to support each other’s work across Twitter with RT’s. This is a tweet support team. You can set up automated tweets with their book links and Twitter handles in them and they can do the same for you. Apps like SocialOomph have free options and can schedule the tweets for you.
- Engage in discussion with your followers on Twitter. If you don’t talk to your followers in tweets, they won’t know anything about you other than you are selling books. If your genre is Romance, then tweet about things that would interest people who enjoy this genre. That could be relationships, travel, friendship, interiors, love, family, life goals, or anything related to romance that has a natural connection to your writing.
Welcome to another Monday Marketing post. I hope you’ve had a relaxing weekend and are ready for a brand new week?
Today’s topic is link backs and raising the SEO rankings of your blog or website. I recently discovered that a great way to generate more views on your site is to add internal links.
- Write an article or post with original content. Google notices if content is the same somewhere else on the web.
- Add internal links within your post. This is a great way to create more page views within one article. People often only stay on a page for a few minutes, but may click links to other related topics if highlighted in the post and stay on your website or blog for longer, which in turn will boost your SEO and make your site more visible. I have added links in this post for you to see what I mean. Click the highlighted text and you will be taken to other articles on my blog.
- How to add an internal link in WordPress: Highlight the word in your text that you would like to make an internal link, then click the insert link button in your control panel. Open a new tab/webpage in your browser and open a different page on your website that is relevant to the keyword you have highlighted and copy the link. For example: The word marketing in one of my posts, could be part of the current post, but could also lead you to another post i’ve written on the topic, which you might also enjoy. Then paste that link from the browser into the insert link box in the article you are writing. Check the open in another page box to ensure a new window opens with the alternative page, then click, add link. This will make your chosen word into a live internal link.
Today is Rave Reviews Book Club’s Pay It Forward day (#PIF). It’s my pleasure to introduce you to an author who is so supportive of others and I’d love to help you discover her work.
Author D.L. Finn is an independent California local, who encourages everyone to embrace their inner child. She was born and raised in the foggy Bay Area, but in 1990 relocated with her husband, kids, dogs and cats to the Sierra foothills in Nevada City, CA. She immersed herself in reading all types of books, but especially loved romance, horror and fantasy. She always treasured creating her own reality on paper. Finally, being surrounded by towering pines, oaks and cedars, her creativity was cradled until it bloomed. Her creations vary from children’s books, young adult fantasy, adult paranormal romance to an autobiography with poetry. She continues on her adventure with an open invitation to her readers to join her.
Click the book covers to buy your own copy and start reading!
Review for No Fairy Tale:
No Fairy Tale takes a look at the author’s life from childhood to adulthood and the struggles inherent along the way. What makes this memoir unique is that the author chooses to tell it in third person substituting a “princess” for herself throughout the narrative.
I was initially wary of reading this, knowing it would touch on issues of abuse, something I have a hard time reading about. But the narrative is so strong and heartfelt, it’s impossible not to be caught up in the writing. The journey is rewarding, especially seeing how the author grows and is able to find peace, not only in her life, but with those around her.
The second half of the book is devoted to poetry. Reading through these, the mood often conveys what the writer was experiencing in her life at that point. Some are beautiful, others sad and dark. My favorites are Meadow, Valentine Kittens and Get Old.
Well written, No Fairy Tale, has the capability of aiding others in similar situations to rise above circumstance.
Book blurb for This Second Chance:
D.L. Finn’s first adult fiction, which has just been released!
Newly married Rachael Battaglia finally had it all. The only detail that stained Rachael’s perfect wedding was a gift she received. It was the exact present that her late ex-husband had given her on their wedding day — a snow globe. That marriage was not what she had envisioned, and she endured years of his abuse and charm until one night she escaped with two kids and one on the way.
Now Rachael was headed to Hawaii with an amazing man and her chance at happiness. Unbeknownst to Rachael, she had an Angel on her side, although this Angel might not be able to save Rachael and her family from the evil that surrounded them. This is a tale of love, past relationships, things unseen, and redemption. Will Rachael find her happy ending, or will this evil thing get its way?
More books by D.L.Finn
You can find D.L. Finn on Twitter:
Happy new week everyone! Today’s Marketing Tips and are about team building. Being a writer can be quite isolating and I’ve found that networking and talking to others really helps me to be inspired and more confident. Here are some tips to gather your own team of confidants, creatives or co-workers to share your working life with. Some might even become good friends!
Networking: Networking is now big business, but the fundamentals remain the same. Networking isn’t always about furthering your career, it can be a great way to meet friends and share creative ideas. There are groups on most social media sites and they usually have a topic name. I run a networking hour on twitter called #CreativeBizHour and it’s for anyone who enjoys creativity and likes to meet other people and have a friendly chat. To join these chats, just add the hashtags to your tweets, but it has to be during the networking session times.
There are networking hours for so many industries or interests from working mums and dads to food lovers, fashionistas to people in specific areas of the world and the list is endless!
You can usually find networking groups locally by doing an internet search. These can be great fun and give you contacts with others who live in the same region as you and have similar interests.
Group Chats: Facebook is a great place to find groups of people with similar interests to you. If you love books, just type book groups into the search bar and lots of variations of book group will appear. See which ones interest you and ask to join. The page admins will then have a chance to check out your application, make sure the topic is a genuine interest to you and add you to the group.
Local hobby groups: Most small towns, villages and cities have local hobby groups. An internet search will usually find them. This is a place to meet people in your area with the same hobbies as you and a great way to network in person and make friends who enjoy the things you do.
I’ve recently been told by my publisher that my new book with be out on the 30th Jan 2018. Hooray! The thing is …I now have to plan a virtual book launch. You may have seen my Twitter or Facebook post on this topic, where I have basically pleaded dramatically to anyone who can help me to make this process a success, to step forward! I have already published three books myself on Amazon, but this is my first launch and it is a complete mystery to me.
I began by thinking that the launch date was so far away, that it was too early to start planning, but seeing other authors with launch dates near mine already having book covers and blog tours planned, I’m starting to sweat and shake with nerves. Apparently it’s good to have live video Facebook feeds from your launch party, giveaways, quiz questions … What would make you attend a virtual book launch and what would draw you into interacting on Facebook and getting to know more about a book you hadn’t read yet?
So far I have set up a closed Facebook group that anyone can request to join. I will be jotting down launch day goals and explaining tips I have been given in case it helps anyone else in the group. I’m hoping that the people who have joined will jump in and have a great party with me on launch day. If you would like to be part of that experience, click the link here to join in with the launch group. The more the merrier!
My Author Facebook page:
Click here if you’d like to be added as a friend of my author page.
Click here if you want to pop by and like my author page.
Many thanks. From Lizzie :)
Welcome to today’s Monday Marketing and #3QuickTips. These tips are about looking after yourself as a writer.
1. If you work in a distracting environment, like an open plan office, you might need to work out a few strategies to be able to concentrate enough to get some work done. A good idea is to make some mental distance and create a detached view of your working space. This technique is known as self-distancing and helps you to focus on the work in front of you and not the irritation of any distractions around you.
2. Know when you’re done. Once you have planned, written, rewritten, edited and polished your work, be mindful of pondering. At some point you have to stop over analysing and just go with it. Be thoroughly prepared, but objective. Don’t miss out on moving forward because you can’t finish the last project.
3. Take care of your body and mind. As writers, we often forget time and space and days can whizz by without us remembering to look up from a manuscript. You will be much more alert if you take regular breaks and eat and exercise properly. It gets your blood flowing and wakes up your mind.
Grab a new Summer read!
Today’s Monday Marketing and 3 tips that are quick and easy to read are about writing. The tips can be used in any writing, including emails, novels, blog posts and more.
1. Focus on how your reader can really jump in and enjoy your work. Will your reader understand the terminology you use? You don’t have to avoid technical jargon, but be aware that your reader’s knowledge might be different from your own. Choose words or phrases that most people will understand, unless you are aiming for a more limited audience.
2. Create a compelling opening to your work. The first paragraph is all important. This is true of books, emails, marketing campaigns, blogs etc. If you fill the first few sentences with information, you might send your readers to sleep! Use catchy tagline for emails and try and use the name of the person you are sending to in the address. Most people ignore email addressed to an email address and not a person’s name.
3. Be confident in what you are telling people. Keep your work to the point and don’t fill it with flowery words that are unnecessary. If you show your work in short manageable paragraphs, it helps the reader to stay with you. This is especially helpful in newsletters where you have to grab someones attention quickly and keep them interested in your topic.
I’m currently working on the first draft of my new novel, which is about two women who are both completely misunderstood by their families. It’s great fun to write, but I as I have now signed a publishing deal, which could possibly include a sequel to the book they are publishing, I need to make my workflow easier.
I’m not very good at writing lists, as I often forget where they are. This is what should be on my list during the time my publisher is editing my upcoming novel.
Marketing schedule for new book.
Complete 20,000 words for current manuscript.
Edit/proof current work.
Cover design ideas.
Keep up with social media commitments, including hosting #CreativeBizHour on Twitter.
Start sequel for soon to be published book.
Write 2 blog posts a week.
Obviously this includes family commitments and household chores. But by this time I’m scared of my list and have hidden it somewhere I will never look again. A good idea today seemed to be under the dog’s bed!
As with most jobs, we all have to multi-task and the kitchen timer on my writing desk does beep and tell me to get on with it, but as a bit of a dreamer (which helps with my job), it means better planning needs to creep into my day and the usual ‘make it up as I go along’ vibe might have to take a back seat for a while.
I’ll let you know how I get on:)
Happy Monday everyone!
My latest marketing tips are from an author marketing meeting I went to a few weeks ago. They are based around free giveaways. I have been looking in to ways to promote my new romance novel, which is out early next year and this seemed like great advice. Let me know what you think.
1. If you are doing a free giveaway for your book, don’t give away your book! This sounds strange, but it does make sense. By doing a giveaway, you are trying to encourage readers to enjoy your work and buy your books. If you give the book away, you negate the possibility of the winners downloading/purchasing your work because they actually want to read it, not because they have been given it and might read it at a later date. A good way around this, would be to gift items related to your book genre and maybe a few chapters of your novel to tell them about the story. If they enjoy your style of writing, they might become a lifelong fan.
2. If you are giving away your book, this can work best if it is part of a series. You gift the first book in the series, then the reader may buy other books in the series if they love the characters and style.
3. If you are running a giveaway, it can work to get together with other authors and make one huge giveaway. This way your promotion would be shouted out across the social media platforms of the combined authors and gain more exposure for your work.
Your vibe attracts your tribe. This made me smile. I think my tribe would be full of slightly zany creatives, or people who enjoy creativity and unusual books!
The vibe you give off and the person that you are, attracts like minded people. You can often tell what a person is like by those around them. Surround yourself with people who will lift you up and enjoy your individuality. Most of my family and friends think I’m a bit eccentric, but they encourage me anyway. Thank goodness for that!