Today is very exciting as I’m featured in the beautifully glossy and very informative Writers’ Forum Magazine! Author and regular contributor to the magazine Paula Williams interviewed me for her blog and column and I was thrilled to have been asked.
If you haven’t come across this magazine before, it’s packed full of advice for writers and has news, competitions and workshops to get involved in.
Happy 2019 everyone. Here are my marketing tips for today. This post is about setting new goals for yourself. Promotion and marketing can seem so daunting, but putting pressure on yourself to write and find new readers can cause extra stress, so these tips might prevent that from happening.
- Set yourself small and achievable goals to help make marketing seem less of an uphill struggle. Give yourself tasks like: Add 50 Twitter followers in a week. Build and promote your Facebook fanbase by getting 20 more likes in a week. Obviously scale this to how active your accounts already are. You might think adding 1,000 followers is achievable, so give yourself realistic targets.
- Set up tweets about your book/writing twice a day. Make them different and interesting.
- Submit your book to at least three blogs, magazines, review sites per week.
Challenging ourselves with small goals helps us to stay focussed and when we meet those targets, we feel good about it and want to try harder. If we have too many things to do on our lists, we can feel overwhelmed and then nothing gets done at all. Stick with what works and discard anything that doesn’t’t bring the results you are aiming for. Just add a different topic to the top of the list. Have a great week. From Lizzie.
For tips about repetition in marketing click here.
Happy New Year’s Eve everyone.
I was lucky enough to receive six marketing books that I’d wished for, for Christmas this year. I’ve begun reading them and will share any insights on my regular Marketing blogs in 2019. I can’t wait to get back to working on my latest romance book, as I have written about 20,000 words and would like to complete it in the near future.
I hope that you all have exciting plans for the New Year and that 2019 brings lots of happiness and success to you all. I can’t wait to discover some new reads and to share them here too. I’ve tried lots of different genres in 2018, but am still drawn to the ones I write in, which are romance and humour.
Wishing you all an amazing and fulfilling New Year.
The saying goes, If you love what you have, you have everything you need.
I hope you’ve all had a relaxing weekend? Today’s tips are about generating marketing for yourself without having to pay out to a marketing budget. I’ve been running networking hours for years and have taught myself quite a few ways to market my work, but when I started out, I literally had no clue where to start. Today, there are many ways for you to simply promote your product, book or social media page, with images and text.
- Check out the Canva app. You can get this for free on your computer or phone. It is a graphics editing site. It has pre-made templates for all of the social media sites, like Twitter, Facebook, Instagram and more. Simply select the template you want to use, then upload your own photos from the tab on the left hand side and drag the photo you want to use into the template. You can then click and highlight the text and change it’s colour, font, size and the actual text. It takes a while to play around with and familiarise yourself with it’s function, but it’s a great app to use for free marketing. You can purchase photos for around $1 if you want different picture, but sites like Pixabay have free photos that you can download to your computer and then upload onto Canva for free.
- IMGFlip.com is another meme or image and text generator. Simply type in the theme you are looking for, for example, travel, and then choose a picture from the selection shown. Change the text in the two text boxes on the right hand side and then save your image.
- The third way, which is more time consuming and will only work if you have the correct programmes on your computer, is to Google the correct image sizes for the social media site you want to use and then set up an image on Photoshop. You can then easily add text and swap the images around once you have set up your own template. Once you have your own template, the possibilities are endless.
This is a Canva design template I added my book cover and text to.
This is an IMGFlip template with my words on it.
This is a Photoshop template that I made myself.
Hello everyone. Happy new week. I have my first author talk in a library this week and have been researching the best way to schedule the talk. They have booked me in for two hours, but my chat needs to be about 20 minutes and then an author Q&A and tea and coffee. I’ll let you know how I get on as I’m extremely nervous and two hours seems a very long time!
Tips for planning an author talk:
- Have seven points of interest and explain them to your audience, so that they understand the structure of the talk. For example: Point 1. My working life before I became and author. Point 2. Fun facts about my career. Point 3. Why I changed career path. Point 4. Self-publishing. Do I think it’s a good idea? Point 5. Publishing contracts. What it’s like being offered one. Point 6. How some books become bestsellers. Point 7. Life after you’ve published a novel.
- Plan questions you might be asked and write your answers, so that you aren’t caught off guard.
- Hold a Q&A session, so that visitors can ask any questions you haven’t already answered.
Good luck if you have your own author talks planned. If you have any top tips to share, feel welcome to leave them in the comments section below. Much appreciated! From Lizzie:)
Happy new week everyone. Today’s Monday marketing and 3 Quick Tips is about sprinkling kindness around like confetti. I recently read a magazine article where it said that having a positive mental attitude, treating others fairly and reaching out to assist people, also helps to boost your mood, triggers good endorphins and raises productivity during your own day. It’s not hard to share a social media post for someone else, add their product links to your emails, or to use word of mouth to recommend someone else’s products or services. It could take you a moment, but have positive effects on someone else’s day or business for days or weeks to come.
- Take a moment to share a post on social media that you think will help someone else’s products or business.
- When you are talking to friends, recommend someone. Word of mouth is a very powerful form of advertising that can be overlooked when everyone is so busy and doesn’t have a lot of time to catch up with friends or colleagues. Share a business card from someone you know, or spread the word about their websites or blogs.
- If you meet someone who might help a friend or colleague’s business, take a business card or jot down the details and then introduce them via social media or in person. Email them the details and spread the word about both businesses. They in turn will remember you for being kind and connecting them.
Hi everyone. Today’s Monday Marketing and 3 quick tips are about Giveaways. I am currently holding my first #giveaway on Twitter and Facebook for my book Ninja School Mum. The giveaways have only been running for a day or so and I will keep you updated on the progress, but here is what I’ve learnt so far. My book jumped up higher in the bestseller’s lists than it had been for the previous few days. What has also happened is that people downloaded Ninja School Mum when they found out about it after being tagged into the giveaway by friends, as they didn’t want to wait to read it, which is incredible and something I am very thankful for. To view the details of my giveaways click here for Twitter and here for Facebook. Below is the image I used for my Twitter giveaway.
- Pin your giveaway to the top of your Twitter page as your pinned Tweet for the duration of the giveaway.
- Ask people to tag their friends in the comments section under the giveaway post. To do this they simply type in their friend’s Twitter/Facebook name, for example, @Lizzie_Chantree/ Lizzie Chantree as a comment. This expands the giveaway reach and is a great way for book lovers to share a read they like the look of, with their friends.
- Don’t forget to add a universal link to your book or product at the bottom of the Twitter or Facebook post as well as a clear image. You can create a universal link at places like BookLinker. A universal link is a link that works for all Amazon stores and takes the viewer to the correct site for the country they live in.
Hi everyone. Today’s post is about also bought on Amazon. It is the section that offers similar products to people who have purchased something on Amazon. It is important because it works on Amazon’s algorithm and sends your book or product to customers who might also like to buy it, as they have purchased something similar before. For example, someone who has bought a romance book, might enjoy a romantic suspense novel. Someone who has bought a bikini, might also like suntan lotion.
The full article here explains that although selling to your friends and family first is wonderful, it also adds them to your products ‘fans’ and then your books/products would be sent out as an also bought. If you have other customers who buy your products first, then they will be the ones seen as ‘fans’ and they will be sent your new products as something they might also like. Friends and family buying your book first, may be detrimental to your future sales as the promotions would be sent to them, when it is likely they would know about them already.
Read the full article here. I posted this in my Facebook book group Lizzie’s Book Group a couple of weeks ago, so some of you may have read it there. Feel free to join the group if you aren’t there already.
Understanding also bought on Amazon, click here.
Happy Monday everyone. I don’t know if it’s just me, but I like to have inspiring things around me while I work. In front of my desk is a board with important information and some of my favourite things, like messages from my children, or notices of a few of my past achievements. I read once that its’ good to be able to glance up when you are feeling under pressure and realise what you have done so far. Some of the items I have pinned up are drawings from family, or inspirational quotes or notes from friends. I also have a few certificates or invitations.
Next to my desk is what I call my DreamBoard. It is a huge canvas which is hanging on my wall. On the front of the canvas are pictures of things I’d like to achieve. Gradually I add new dreams and cover old ones with pictures of my own fulfilled dreams, like pictures of my book covers, or work i’ve done to reach towards those dreams. This can be a great way to motivate yourself to keep moving forward towards your goals and a daily reminder that you are doing your best and trying hard.
Example of an Inspiration Board from Pinterest.
I call mine a DreamBoard as it’s ever-changing and is about fulfilling my dreams.