SEO tips for your website.

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Welcome to my blog. Today I thought I’d share 3 quick ideas about how you can improve the SEO on your website or blog. SEO is important as in ensures the visibility of your website and helps your content discoverability by search engines. This means that if someone puts a word in the search engine to find a topic, that your page is higher on the list than other peoples pages.

1.  You need SEO to provide clear navigation for the search engines to find your site. Make your articles relevant to your page and don’t veer too far off of subject. Too many terms on one site become confusing and don’t rank your site.

2 .  Write content that will keep visitors on your page and use internal links to interest them enough to stay on your site for longer. If they enjoy one article, they may like another you have written.

3.  Don’t load too many photos onto one page or have too much content. If a page is slow to load, people will rapidly click off of the page and find another website with quick loading times. Always name photos what they are and not pic 1,2,3,5, or 5! The picture for this article is called Lizzie Chantree SEO tips.

 

View Lizzie’s Books Here: Click link.

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Book launch tips.

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Happy new week everyone! Today’s Monday Marketing is about book launches. I’m currently working on my own new book launch for Ninja School Mum and thought i’d share some of the tips i’d learnt with you.

1.  Set up a blog tour team three months before your launch date. This is a great way to find people who want to support your launch and keeps them updated on the progress of your plans.

2.  Set up a document with all of the information you will need to send to the launch team. This should include blog posts, Q&A’s, promo information, book cover art, book blurb, author photo etc. Make the document easily accessible, so that the tour hosts can grab the details they need, with minimal fuss or extra work.

3.  Create a page on your blog about the blogs/websites of your tour hosts. Make a page for them on your website and add their site links. This is a great way to say thank you and to let others know about their blogs/websites.

 

If you would like to check out or join my tour team, the link is here:

Ninja School Mum Tour Team.

 

Twitter Marketing.

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Today’s Marketing Post is about Twitter Marketing. I’ve noticed a lot of writers talking about how hard it is to promote their work lately and I have mentioned that supporting each other on Twitter is a good idea. Most writers will support others, but it is only fair to return the favour. Here are 3 tips for Twitter marketing.

  1. Join book groups on Twitter. They often have hashtags and will RT your book tweets with their hashtags in, as long as you do the same for other members of the group. Two of these groups are #RRBC and #ASMSG The members of Rave Reviews Book Club and ASMSG are very pro-active in retweeting book tweets with their hashtags. #RRBC have member of the month, and other prizes to be won for supportive members.
  2. Tweet support. Find some authors and bloggers with the same genre interests as you. Agree to support each other’s work across Twitter with RT’s. This is a tweet support team. You can set up automated tweets with their book links and Twitter handles in them and they can do the same for you. Apps like SocialOomph have free options and can schedule the tweets for you.
  3. Engage in discussion with your followers on Twitter. If you don’t talk to your followers in tweets, they won’t know anything about you other than you are selling books. If your genre is Romance, then tweet about things that would interest people who enjoy this genre. That could be relationships, travel, friendship, interiors, love, family, life goals, or anything related to romance that has a natural connection to your writing.

 

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Love's Child New Apple Award

 

Link backs and SEO.

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Welcome to another Monday Marketing post. I hope you’ve had a relaxing weekend and are ready for a brand new week?

Today’s topic is link backs and raising the SEO rankings of your blog or website. I recently discovered that a great way to generate more views on your site is to add internal links.

  1. Write an article or post with original content. Google notices if content is the same somewhere else on the web.
  2. Add internal links within your post. This is a great way to create more page views within one article. People often only stay on a page for a few minutes, but may click links to other related topics if highlighted in the post and stay on your website or blog for longer, which in turn will boost your SEO and make your site more visible. I have added links in this post for you to see what I mean. Click the highlighted text and you will be taken to other articles on my blog.
  3. How to add an internal link in WordPress: Highlight the word in your text that you would like to make an internal link, then click the insert link button in your control panel. Open a new tab/webpage in your browser and open a different page on your website that is relevant to the keyword you have highlighted and copy the link. For example: The word marketing in one of my posts, could be part of the current post, but could also lead you to another post i’ve written on the topic, which you might also enjoy. Then paste that link from the browser into the insert link box in the article you are writing. Check the open in another page box to ensure a new window opens with the alternative page, then click, add link. This will make your chosen word into a live internal link.

Monday Marketing. #3QuickTips

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Welcome to today’s Monday Marketing and #3QuickTips. These tips are about looking after yourself as a writer.

1.  If you work in a distracting environment, like an open plan office, you might need to work out a few strategies to be able to concentrate enough to get some work done. A good idea is to make some mental distance and create a detached view of your working space. This technique is known as self-distancing and helps you to focus on the work in front of you and not the irritation of any distractions around you.

2.  Know when you’re done. Once you have planned, written, rewritten, edited and polished your work, be mindful of pondering. At some point you have to stop over analysing and just go with it. Be thoroughly prepared, but objective. Don’t miss out on moving forward because you can’t finish the last project.

3.  Take care of your body and mind. As writers, we often forget time and space and days can whizz by without us remembering to look up from a manuscript. You will be much more alert if you take regular breaks and eat and exercise properly. It gets your blood flowing and wakes up your mind.

 

 

Grab a new Summer read!

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Tips for writers.

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Today’s Monday Marketing and 3 tips that are quick and easy to read are about writing. The tips can be used in any writing, including emails, novels, blog posts and more.

1.  Focus on how your reader can really jump in and enjoy your work. Will your reader understand the terminology you use? You don’t have to avoid technical jargon, but be aware that your reader’s knowledge might be different from your own. Choose words or phrases that most people will understand, unless you are aiming for a more limited audience.

2.  Create a compelling opening to your work. The first paragraph is all important. This is true of books, emails, marketing campaigns, blogs etc. If you fill the first few sentences with information, you might send your readers to sleep! Use catchy tagline for emails and try and use the name of the person you are sending to in the address. Most people ignore email addressed to an email address and not a person’s name.

3.  Be confident in what you are telling people. Keep your work to the point and don’t fill it with flowery words that are unnecessary. If you show your work in short manageable paragraphs, it helps the reader to stay with you. This is especially helpful in newsletters where you have to grab someones attention quickly and keep them interested in your topic.

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Your vibe.

Your vibe attracts your tribe. This made me smile. I think my tribe would be full of slightly zany creatives, or people who enjoy creativity and unusual books!

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The vibe you give off and the person that you are, attracts like minded people. You can often tell what a person is like by those around them. Surround yourself with people who will lift you up and enjoy your individuality. Most of my family and friends think I’m a bit eccentric, but they encourage me anyway. Thank goodness for that!

#BeYou 

Writing news!

I have some great news to share with you all. I have just signed my first book contract! I am thrilled to join the team at Crooked Cat Publishers and can’t wait to see my latest book, Ninja School Mum, in print in early 2018.

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I am very lucky to have been offered other book contracts over the years, from wonderful publishers, but this is the right one for me. As soon as I have more news about the exact date of my new book release, I will let you all know. Thank you for your continuing support of my writing journey and for popping by, as it’s very much appreciated. Writing can be an isolating process, but with all of the fabulous authors and readers I have met since I wrote my first book, Babe Driven, it feels like there is such a wealth of support out there. #Total #Stars 

Making the most of Pinterest.

Pinterest can be a great tool for authors. Here are 3 tips for making the most of your Pinterest page as a writer.

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1.  Create new boards with #keywords in the title. This makes them easier for others to discover and helps boost your rankings. You can also use keywords in your pin descriptions. For example, the pin above would be in Books by author Lizzie Chantree, with the descriptive keywords, BeachReads, Babe Driven, Love’s Child, Finding Gina.

2.  Post original content. Write your own content, or search the web for interesting quotes, photos, or book writing related news.

3.  Add a Pinterest widget to your blog or website. This means that every time you write an article, the widget will take the most interesting pieces and form pins for you to easily add to your Pinterest page.

 

Monday marketing. #3QuickTips

Today’s marketing tips are about finding new categories to place your books in if the current ones aren’t working for you.

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1.   Go to Amazon.com and type Kindle store into the search box.

Click on the Kindle Ebook tab under the search bar.

Click on the genre for your book (for example Romance) and look at the sub categories.

Click on a sub genre for your book (for example Contemporary).

Underneath are sections to refine by. If you choose one from the top and one from the bottom section, or two from a section, it will tell you along the top how many books are in this category. The lower the number, the less books there are in that category to compete with. For example in Contemporary Romance, with sub categories Wealthy and Beaches, there are 898 other books. If your chosen category for your book was Contemporary Romance, you could use the keywords, Wealthy and Beaches for a romantic book about an exotic wedding on a beach with gorgeous men. Alternatively, for the same book, Wealthy and Wedding as keywords would result in 1,450 competing titles.

Try lots of combinations and see which are the best selection of keywords for your work.

If you chose Cowboys and Amnesia in this genre, you would only have 38 competing titles! Remember you need a strong main category or no one will find you anyway, unless you are well promoted or well known. Don’t pick random categories, as they must fit within the context of your book.

2.  Pick your two book categories very carefully, but if they don’t work, change them!

3.  You have up to seven optional extra keywords. These keywords can be more than one word. For a book about Book marketing, you could use: Books on marketing, Marketing & Promotion, Making more sales, PR & sales, How to sell books, Books on marketing, Publishing success. These would be one keyword each. Check out possible combinations first and see how many competing titles there are. 

I’ve just changed all of the categories for my own books, so I’ll let you know how I get on in the coming months.